
How an ESF Flash Mob in London turned from PR gold to #socialmediafail
Over recent weeks Frances Montagnes has been heavily trailing a Flash Mob event, due to take place in two locations in London on 22 November. The event, which has its own dedicated website, was due to see 250 ESF ski instructors flown in specially from Grenoble to perform a ‘specially choreographed tribute’ that they had...