Seven Snowy Stats about the French Mountains
At the recent France Montagnes press event in London, Skipedia came across the following snowy stats about the French mountains: Proportion of France covered by mountains 23% Average price per day of a French ski holiday, per person €81 Average ski holiday budget, per person €429 Average daily price of a...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes
Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all their new developments for the...
The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
France Montagnes Winter Launch 2016/17
Last week journalists and bloggers from the ski industry gathered to meet with representatives from French resorts and find out all the latest on the coming season. The event took place at the brand new Courthouse Shoreditch Hotel, with twenty different French resort present. Over sixty journalists were able to find out the latest news from...
France Montagnes make the most of Le Tour de France
This weekend the 2014 Tour de France hit the Alps. Although some of the famous Alpine climbs, such as Alpe d’Huez, the Galibier and the Col de Madelaine didn’t feature this year, the less well known ski resorts of Risoul and Chamrousse both hosted stage finishes. A win for France Montagnes France Montagnes – responsible...