Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’.
He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used.
Iain included examples from the ski industry, including content by Crystal Ski, Le Ski, Avoriaz, Profeet, Snowskool, MountainBase, Matterhorn Chalets, France Montagnes, J2Ski and Tignes.
The ‘science bit’ covered effective use of Google Analytics and link measuring software.
An example of well-planned content marketing
You can view Iain’s slidedeck and a Facebook Live broadcast of his presentation below: