The sad demise of the catered chalet ski holiday
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how much the market has changed....
Knowledge Is Powder Ski Podcast – Episode 8
In the first episode of the 2018 Jim and Iain make New Year resolutions that they won’t keep and are joined by Charlie Owen from Seasonal Businesses in Travel. They also marvel at the immense snowfall in the Alps at the moment, discuss the potential impact Brexit might have on your ski holiday and chat...
The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Case Study: Le Ski score Viral Video win on Yorkshire Day
Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...
Le Ski produce perfect ski industry response to Brexit
On Tuesday of this week, Le Ski’s regular email newsletter hit our inbox…and made quite an impression. We don’t think there could be more of a perfect ski industry response to Brexit than this superb graphic. ‘Brexit will make no difference to the quality and delivery of your Le Ski chalet holiday…normal service has already...
New French/English ‘Ski Instructor’ Phrasebook
When we first read about the new ‘Passe-Partout’ English/French phrasebook for ski resort professionals, we did wonder if someone was having a cheeky joke. The last few seasons have seen two British/French legal actions, with Le Ski’s ‘ski hosting’ case and Simon Butler‘s still going through the appeal process. Time for an entente? So maybe...