
‘I’m a modern-day Batman’ says anti-ESF campaigner
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different points in the appeal process,...

How well is the ski industry optimising for mobile?
Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....

How an ESF Flash Mob in London turned from PR gold to #socialmediafail
Over recent weeks Frances Montagnes has been heavily trailing a Flash Mob event, due to take place in two locations in London on 22 November. The event, which has its own dedicated website, was due to see 250 ESF ski instructors flown in specially from Grenoble to perform a ‘specially choreographed tribute’ that they had...

Twelve UK Ski Companies Already Using Facebook Timeline
With the Facebook Timeline deadline for brand Pages coming up on 30 March 2012, we’ve taken a look at how twelve of the UK’s leading ski tour operators are using Timeline so far. The companies are not necessarily the twelve largest. Indeed the UK’s largest ski company – Crystal Ski – has still to make the switch to Timeline....