When the Sahara comes to the mountains…
This week the Alps, Pyrénées and Sierra Nevada have had the unusual experience of seeing their snow turn red. The occasional warm wind that blows from the other side of the Mediterrean has this week brought with it a layer of Saharan sand. The results have been confusing, shocking and occasionally beautiful: In the Sierra...
The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
The Top Ten Fastest Growing French Ski Resorts
Montagne Leaders have recently launched their latest look at the French ski industry, analysing all the data from the 2013/14 winter season. Among the many statistics available, one of the more interesting was an insight into those resort that are reversing the trend and are growing fast. The Fastest Growing French Ski Resorts The following...
6 takeaways from ABTOF 2013 Ski Lunch
I always look forward to this annual event – an early opportunity to catch up with everyone from the industry. This year was fortunate enough to be asked to present and to join the afternoon’s marketing panel. Hopefully that was as useful for everyone attending, as the morning session was for me. Here are...
Six versions of the ‘Harlem Shake’ set in Ski Resorts
There’s only a small chance that by now you won’t know what the ‘Harlem Shake‘ craze is all about. Let’s be honest, if the phrase ‘flogging a dead horse’ was perfect for anything, it’s this dying meme. But that doesn’t seem to stop the enthusiasm for creating new versions, and here are six of...
What’s new at Grand Ski 2012…
This week saw the 21st edition of Grand Ski – the annual French snowsports event exclusively for the trade. This year saw 460 tour operators and agents from 17 markets around the world meet up with 238 exhibitors. Grand Ski was held in Annecy for the third consecutive year and will move to Chambery...