Google wants to replace humans with AI (and why you shouldn’t!)
TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
![[COVID-19] What are Google Ads Credits?](https://www.skipedia.co.uk/wp-content/uploads/2020/04/1200px-Google_Ads_logo.svg_-290x290.png "[COVID-19] What are Google Ads Credits?"){kind=logo}
[COVID-19] What are Google Ads Credits?
In the latest of our COVID-19 marketing updates, we look at the Google announcement that they will be offering ‘Google Ads Credits’ to ‘Help alleviate some of the cost for small and medium-sized businesses (SMEs) to stay in touch with their customers during this challenging time’ What does that mean? Google will be giving SMEs worldwide...
![[COVID-19] How should I adjust my Ski Marketing?](https://www.skipedia.co.uk/wp-content/uploads/2020/03/ETTg3XxXQAEKUdy-290x290.jpg "[COVID-19] How should I adjust my Ski Marketing?")
[COVID-19] How should I adjust my Ski Marketing?
Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...