When April Fools work…
When 1st April comes along we’re always looking out for good April Fools jokes in the media. This year saw some that were more obvious than others (for example, not everyone realised this post was intended as a joke!) Sean Ryder being called in by the Tories to advise on class seemed so plausible…for a...
Search goes Social – Google, Twitter, Bing, Facebook +1
It’s a fast moving reality that search is becoming more social. And companies need to wise up before they get left behind. Let’s look at where we are in terms of the big two that matter: Twitter and Facebook. Google + Twitter The supra-dominant Google has been drawing information from fan pages since 2009. Facebook...
Video, Engagement & Mobile – the three key travel marketing trends
I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...