Skipedia offer digital marketing for the snowsports industry, including content, paid search and social media.

Posts tagged "google"
Is skiing hard, dangerous, fun or easy?

Is skiing hard, dangerous, fun or easy?

Google can give an interesting insight into the mind of the public. We have looked at this before on Skipedia when we considered how Google auto-complete could tell us about the industry. This is a more prosaic example… What is skiing? Dear Google user – don’t panic!  We reckon the answers are ‘maybe at first’, ‘not...
12 Stats about Smartphone Use in the Travel Industry

12 Stats about Smartphone Use in the Travel Industry

We are currently researching for a presentation next week at Brighton Social Media on ‘How is the ski industry optimising for mobile?’ We’ll post our conclusions after the presentation, but for now here are twelve stats about smartphone use and the travel industry: Twelve stats about smartphone use and the travel industry 80% of people...
Travel Heat Map by Google shows importance of Search

Travel Heat Map by Google shows importance of Search

This study was performed a couple of years ago, but all the data still has relevance for companies working within the travel industry. The research was made in the Google Shopper Sciences ‘Zero Moment of Truth‘ study in March 2011 and looked at the actions of 500 consumers in the Travel industry. The heat map...
What can Google Autofill tell us about the ski industry?

What can Google Autofill tell us about the ski industry?

Just for fun, we thought we’d see what we can learn from Google Autofill about the ski industry, and whether it can give us any SEO pointers. Scotland more popular than Austria and France This was a surprise. Apparently the search ‘ski holiday in scotland’ is more popular than ‘ski holiday in austria’.    ...
Survey shows social signals correlate 'very strongly' with good Google rankings

Survey shows social signals correlate ‘very strongly’ with good Google rankings

The increasing influence of social signals on search engine rankings was the key takeaway from Searchmetrics 2012 survey on UK SEO Ranking Factors. The survey looked at 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets, and compared potential ranking factors with their Google rankings. The key findings It’s important to note that a correlation...
'Ski Holiday' searches by UK market increase for first time in four years

‘Ski Holiday’ searches by UK market increase for first time in four years

Anecdotal evidence from UK ski tour operators is that this season has at last seen a halt in the decline in ski holidays sold. According to Crystal Holidays, the size of the UK market decreased by 25% from 1.2m holiday makers in 2007/08 to 0.9m in 2010/11. The Ski Club of Britain claimed a smaller...