Google can give an interesting insight into the mind of the public.
We have looked at this before on Skipedia when we considered how Google auto-complete could tell us about the industry.
This is a more prosaic example…
What is skiing?
Dear Google user – don’t panic! We reckon the answers are ‘maybe at first’, ‘not necessarily’, ‘yes’ and ‘yes, with time!’
What is snowboarding?
Dear aspiring snowboarder – please see above for three of your answers.
But is snowboarding easier than skiing? There are over a million results on Google – we wouldn’t dare say yes or no to this one!
By Iain Martin