Intersport Ski Hire back with new viral campaign
Last January we reported on Intersport Ski Hire’s great guerrilla campaign on the Paris Metro. On that occasion, they took over a Metro station for the morning, getting the brand out in front of potential customers and creating a social buzz. These new videos, posted to YouTube this week, shows that their intrepid skiers are...
Intersport Ski Hire go underground with guerrilla marketing in Paris
At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. Intersport teamed up with Paris agency VivaKi to take over a Paris Metro station. The idea was to create a unique way of communicating their message to the public, as well as creating some cool...