Great ‘Tube Map’ Content Marketing from AliKats
We loved this piece of content marketing we came across recently from the Morzine-based company, AliKats Mountain Holidays: Ticks all the boxes for good content It ticks all the boxes for good content: 1. It’s entertaining 2. It’s interesting 3. It’s informative Shareable and branded On top of that it’s very shareable (it’s...
Facebook Cover Photo Guidelines for Pages: do they matter?
Last week we highlighted some companies breaking the official Facebook Cover Photo guidelines for Pages. With Facebook Timeline for Pages still only a few weeks old, it increasingly seems that their guidelines are unenforceable. We noticed two more dubious Cover Photos this week, from the ski areas of Sun Peaks and the Portes du Soleil:...
Nude skier helps Portes du Soleil win Facebook fans
Nude skiing isn’t something you see very often, so we at Skipedia liked this innovative campaign by the (Swiss) Portes du Soleil. The campaign was run via YouTube and a dedicated site – http://ski-nu.ch/. Once the video finished, users were invited to ‘participate’, taking them to the Portes du Soleil Facebook page. On arrival on the...