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Posts tagged "red bull"
Red Bull win Sochi Olympics awareness over official sponsors

Red Bull win Sochi Olympics awareness over official sponsors

Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
Red Bull leverage Instagram with ‘Inspiration’ campaign

Red Bull leverage Instagram with ‘Inspiration’ campaign

We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?).  But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign invited Instagrammers to use the hashtags #rededitionplease #blueeditionplease and #silvereditionplease to tag their ‘inspirational’ photos. The best images were included on colour-graded billboards in several cities...
Red Bull go all classical on us...

Red Bull go all classical on us…

We thought this is an interesting development from Red Bull, since their last more traditional campaign. This fusion of classical music and breakdancing is that far outside the usual stereotype of adrenalin-fired events,that it stands a great chance of breaking through the ‘action sports’ clutter: Viral video by ebuzzing  
Red Bull bring us 'The Art of Flight'

Red Bull bring us ‘The Art of Flight’

If you’re a snowsports fan then you’ll have seen one link shared again and again in the last few months: the trailer for ‘The Art of Flight’. Two years in the making, ‘The Art of Flight’ is a film worth mentioning as it really does seem to be meeting Red Bull‘s claim that it’s ‘redefining what...