3 Takeaways from the latest SnowSports Industries America survey
The SIA survey is one of the largest snowsports surveys in the world. Their annual report questioned 18,000 US citizens and delivered some interesting data. Ski Touring is booming The number of people participating in ski touring has more than tripled from 700,000 to 2.2 million in the last three years. The closures during the...
The organisation and the video the British snowsports market needs…
It seems that each time the snowsports industry gathers at LISTEX or other similar forums, we end up at the same conclusion. We need one, unified body, to lead the industry forward. And the key goal should be aimed at bringing lapsed skiers and snowboarders back into the market. The SIA does this in the States...
21 Snowsports Retail Sales Facts from the SIA 2013/14 Report
Last week the SIA (Snow Sports Industries of America) released their report on the 2013/14 season, looking at how the retail market has performed. The key standout messages were: A new record revenue of $3.6bn was acheived Overall sales were up 7% Accessory sales were the biggest success area up 14% Alpine Touring is a...
US Market shows 3% decrease in participation
Snowsports Industries America have released their annual Snow Sports Participant Study showing that overall snowsports participation is down 3% year on year. Noting the slow start to the season, the survey suggested that there were 19.3 million participants across all disciplines. There was a drop in Alpine Skiing participation by 19%, which with 8.2 million...