A Ski Resort Rebrand Case Study: Val Thorens United
Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo: The ski market is approaching maturity. Competition within travel, particularly on the internet, is increasing faster than...
The Top 10 European Ski Resorts on Facebook
After our looks at the Top Ten Ski Resorts in France, Austria, Italy, Switzerland (and Scotland), we thought it might be interesting to see how they compare across counties: The Top 10 European Ski Resorts on Facebook 1. Megeve, France – 79312 fans 2. Portes du Soleil, France – 53705 3. Grand Valira, Andorra – 49810 4. Saalbach Hinterglemm,...
The Top 10 French Ski Resorts on Facebook (Dec 11)
It’s been over six months since the last Skipedia count on how the French Ski Resorts were doing on Facebook, so now the season is underway, a recap is certainly overdue. Here’s the scores on the doors in December 2011: The Top 10 French Ski Resorts on Facebook 1. Megeve – 43529 fans (1) 2....
If there’s no snow, maybe it’s time for virtual ski holidays?
With December arriving next week, the current state of the slopes in Europe looks extremely worrying. Why is all the snow over in North America and not in Europe? At the risk of sounding like Kevin the Teenager: ‘It’s so unfair!’ North America opens early, Europe opens late… Over the pond – Aspen, Whistler and others...
Why La Plagne is boring & Val Thorens is not
Out in Val Thorens earlier this season, I found myself admiring the resort logo. Introduced in 2009, it strikes a strong impression. It says – Val Thorens is contemporary; find us on the Internet; we have great facilities; we are a modern resort. Val Thorens is one of the newest resorts in Europe and an...
How to get twice as much value from your sponsorship
‘Sponsor pulls out of Oxford and Cambridge skiing trip after students strip off in the snow’. These were the shocking headlines that recently greeted readers of the Daily Telegraph and Daily Mail. Scott Dunn, the upmarket tour operator, agreed to sponsor the Valley Rally at Varsity Trip TwentyTen – 2500 Oxbridge students on holiday in Val...