Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast has been voted ‘Best Wintersports Podcast’ in the 2022 Sports Podcast Awards. The prestigious Sports Podcast Awards honour the best global sports podcasts, with 25 categories up for grabs. There were entries from 13 countries, and the shortlisted finalists were announced on 07 January 2022. Over 20,000...
'Ski Launch 2021' in London

‘Ski Launch 2021’ in London

Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall...
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow....
'UTMB' article in Trail Running Magazine

‘UTMB’ article in Trail Running Magazine

How do you train for the infamous UTMB ultra marathon – 165km with almost 10,000m of climbing – if you live in the UK? Iain answers this question in his recent article for Trail Running Magazine, as he describes his training plans before he takes on this world famous race...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Five Easy Things Ski Companies Can Do Today To Promote Sustainability

Five Easy Things Ski Companies Can Do Today To Promote Sustainability

This time last week, I was busy hosting a lively sustainability session at the spring 2022 edition of LISTEX, organised by the Mountain Trade Network. Consumers want sustainable travel Hopefully the session was valuable for those who attended. We covered topics as diverse as train travel to wind power, EVs to upcycled clothing, but the...
Dynastar X3 Triathlon (Courchevel) article in Trail Running Magazine

Dynastar X3 Triathlon (Courchevel) article in Trail Running Magazine

In April 2022, Iain took part in the Dynastar X3 Triathlon in Courchevel. His article on the event is now live on Trail Running Magazine. Thanks to Paul Halford for commissioning it and Florent Hazucka, Richard Lett, Chris Moran and La Tania – latania.co.uk for their help with logistics. You can watch Iain’s video about...
The 6 Best 'Ski' Themed Numberplates

The 6 Best ‘Ski’ Themed Numberplates

“What’s in a numberplate? A vehicle with any other matriculation would drive as sweet.” Shakespeare definitely did not write these words. But if he had seen these ski-themed numberplates, and had been a keen skier and a worse writer, then there’s the small possibility he might have. Rosiere These are all very well, but we’re...
When the Sahara comes to the mountains...

When the Sahara comes to the mountains…

This week the Alps, Pyrénées and Sierra Nevada have had the unusual experience of seeing their snow turn red. The occasional warm wind that blows from the other side of the Mediterrean has this week brought with it a layer of Saharan sand. The results have been confusing, shocking and occasionally beautiful: In the Sierra...
The Ski Podcast offers to become new sponsor of the 'Emirates Air Line' gondola in London

The Ski Podcast offers to become new sponsor of the ‘Emirates Air Line’ gondola in London

I was hugely disappointed to see that Transport for London have failed to find a new sponsor for the ‘Emirates Air Line’ gondola in London. Potential new sponsor: The Ski Podcast Like most skiers, I was very excited when the gondola linking the O2 and Excel centre in Docklands opened in 2012. I rushed to...
Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

You have to give it to Les 2 Alpes, this is genius promotion. 2 is the magic number One week before the auspicious date of 22/2/22, the French resort of Les 2 Alpes confirmed their love of the number ‘2’ in this Facebook post…and launched a unique competition. You probably don’t need to speak French...