Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes
Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment
Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Three Days in Les 3 Vallées
Resorts

Three Days in Les 3 Vallées

by iain on May 21, 2018 • No Comments
With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?
Ideas

Is Ed Sheeran about to save the ski industry?

by iain on Nov 9, 2017 • No Comments
For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai
Events / Resorts

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

by iain on Mar 9, 2017 • No Comments
Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens
Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments
With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Ski Touring article by Skipedia in Men's Running Magazine
Iain / Resorts

Ski Touring article by Skipedia in Men’s Running Magazine

by iain on Feb 27, 2019 • No Comments
Iain’s article ‘7 Tips for your First Ski Touring Race’ – based on his experiences at the Millet Ski Touring series in Courchevel – was recently published on Men’s Running Magazine.
Crystal Ski's 'Confessions' video nails how ski 'addicts' feel...
Advertising / Tour Operators

Crystal Ski’s ‘Confessions’ video nails how ski ‘addicts’ feel…

by iain on Feb 27, 2019 • No Comments
Just before half-term Crystal Ski released a new video that nails exactly how skiing and snowboard ‘addicts’ feel about their sport. “It’s been 285 days since my last ski trip…” Set in the style of an AA or NA meeting, ‘Confessions’ is perhaps the first SA (‘Snowlovers Anonymous’?) meeting. Funny, but not widely seen It’s...
La Rosière article by Skipedia in Skier & Snowboarder Magazine
Iain / Resorts

La Rosière article by Skipedia in Skier & Snowboarder Magazine

by iain on Feb 15, 2019 • No Comments
Iain from Skipedia recently visited La Rosière to check out the Mont Valaisan freeride area. His article has now been published in Skier and Snowboarder Magazine.   This is Iain’s video, shot in La Rosière during his visit:  
Even more pictures of cars covered in snow…
Ideas

Even more pictures of cars covered in snow…

by iain on Feb 8, 2019 • No Comments
Following on from our previous blog posts (from back in…2012) musing about cars covered in snow, here are a few more photos to keep us entertained. Let it snow. On cars.  
Les Menuires is Best Value Ski Resort in France
Resorts

Les Menuires is Best Value Ski Resort in France

by iain on Jan 22, 2019 • No Comments
A recent survey by Locasun showed that the cheapest French resorts were Chamrousse, Puy St Vincent and Les Angles in the French Pyrénées. However, they noted that other resorts have much larger ski areas, so this was not a fair comparison. They decided to look at which resorts offered the best value based on the...
Val d'Isère article by Skipedia on InTheSnow.com
Resorts

Val d’Isère article by Skipedia on InTheSnow.com

by iain on Jan 11, 2019 • No Comments
Iain from Skipedia recently visited Val d’Isère to check out the new La Daille gondola. His article has now been published on InTheSnow.com     This is Iain’s video, shot at the gondola’s base station and shared on the InTheSnow Facebook page: Val d'Isère Lift & Snow Report Iain from Skipedia.co.uk reports with the latest...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.