Skipedia

The Best Brexit Quotes from LISTEX Summer Session 2019

by iain on May 2, 2019 • No Comments

Despite Brexit-fatigue, the Brexit panel in the afternoon of the 2019 LISTEX Summer Session was the best attended session of the day. The panel was chaired by Mark Frary and he was joined by Laurent Vanat, Sean Newsom (welove2ski.com), Ian Hope (Ski Famille), Farina Azam (Travlaw) and Martina Jamnig (Austrian Tourist Office)....

Ideas / Resorts

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

by iain on Apr 16, 2019 • No Comments

‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...

Resorts

Three Days in Les 3 Vallées

by iain on May 21, 2018 • No Comments

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...

Ideas

Is Ed Sheeran about to save the ski industry?

by iain on Nov 9, 2017 • No Comments

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...

Events / Resorts

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

by iain on Mar 9, 2017 • No Comments

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai. The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...

Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. ...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Iain

Trail Running article by Skipedia on France.fr

by iain on Nov 12, 2019 • No Comments

This article by Iain from Skipedia about trail running and ski touring has just been published on the ‘France.fr’ website. Iain writes regularly about trail running. This year he has posted reports from the Trail des Hauts Forts in Morzine and Hardmoors 60 ultra marathons in Trail Running Magazine, as well as this item about...

Resorts

Which French ski resorts had the most snow in 2018/19?

by iain on Nov 7, 2019 • No Comments

If you were guessing which French ski resort had the most snow last winter, it’s unlikely you’d guess correctly. Resorts always talk about their micro-climates, caused by being at the end of a valley where the weather systems stop and drop. But would you have guessed that Les Contamines was the French resort with the...

Iain / Ideas

Ski Flight Free article in The Telegraph

by iain on Oct 23, 2019 • No Comments

Iain’s article about his rationale for starting the Ski Flight Free campaign has recently been published on The Telegraph website: Iain has previously written for The Telegraph about the gender gap in skiing (interview with Chemmy Alcott) and about the world’s first paraplegic piste basher driver.

Events / Iain

Hardmoors 60 report by Skipedia in Trail Running Magazine

by iain on Oct 15, 2019 • No Comments

Iain’s race report from the 2019 Hardmoors 60 ultra marathon has been published by Trail Running Magazine. You can watch Iain’s video report here:

Marketing / Resorts

Les 3 Vallées announce partnership with ‘Frozen II’

by iain on Oct 14, 2019 • No Comments

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....

Marketing

Mica Heliskiing score viral hit with stereotype reversal

by iain on Oct 4, 2019 • No Comments

We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...

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