Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
In September 2026, Iain from The Ski Podcast led the forum at ‘Ski Launch 2026’, the annual event for ski industry professionals. This year’s event saw a record number of attendees, representing destinations, tour operators, travel agencies, websites, magazines and newspapers. Sessions covered a wide selection of topics, but the news everyone wanted to discuss...
According to a new ‘State of Travel’ survey from Skift, the travel tech landscape is undergoing a monumental shift. AI is no longer just a buzzword in travel: it is actively changing how consumers research, choose, and book their holidays. 1. Planning v. Booking: The AI Trust Deficit While consumers are increasingly comfortable using AI...
A gold and bronze medal at the Milan-Cortina Winter Olympics was Team GB’s best haul on snow, beating the two bronze medals at PyeongChang in 2018. That has resulted in an increase of funding for Britain’s ski, snowboard and Para snowsport athletes to £12.5 million for the next Olympic cycle. GB Snowsport will not distribute...
Update August 2026 Ski Yodl went into voluntary liquidation on 22 July 2026 Original Skipedia Article (published December 2022) According to a press release earlier this week, ski holiday booking platform SkiYodl is currently aiming to raise £1.5 million in crowdfunding investment. In January 2021, the company used Crowdcube to raise £770,000 from 450 investors....
In March 2026, Iain interviewed Benoit Borrell, Head of Projects at Compagnie du Mont Blanc, about the new Grands Montets gondola that is currently under construction. This interview has now been published on Snowbrains The new lift will open in two stages, with the lower section from Argentiere to Lognon opening in December 2026 and...
![SkiYodl investment looks overvalued [Update: now in liquidation]](https://www.skipedia.co.uk/wp-content/uploads/2022/12/UgFgQ8rpI3MljmNfWqsmU0u8nAc1611553966245_200x200.png "SkiYodl investment looks overvalued [Update: now in liquidation]")
