Skipedia offer digital marketing for the snowsports industry, including content, paid search and social media.

Intersport Discount Code 2025

Intersport Discount Code 2025

Use the Intersport discount code ‘SKIPODCAST’ to save on ski hire this winter or simply take this link and your discount will automatically be applied, saving you money at the checkout. Intersport is the main sponsor of The Ski Podcast and offers this code for all listeners. The Intersport discount...
The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. My first experience of working in the ski industry came 35 years ago when I went to Chatel in the Portes du Soleil to be a ‘SAS Officer’ for Bladon...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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How tariffs will affect the US ski industry…

How tariffs will affect the US ski industry…

Since ‘Liberation Day’, when Donald Trump announced a range a tariffs that the USA would apply to various countries around the world, life within the domestic snowsports industry has become more complicated. Notwithstanding the fact that the actual level of tariffs varies from week to week, depending which country the USA is dealing with, the...
Crans Montana article in 'Adventure' magazine

Crans Montana article in ‘Adventure’ magazine

Iain’s article on trail running and summer events in the Swiss resort of Crans Montana has been published in Fall Line’s ‘Adventure’ magazine. Iain took part in the ‘Wildstrubel 70 by UTMB’ trail running event. You can find out more about how he got on over the 70km (and through some early snow) in Episode...
The ‘25 in 25’ Challenge: Raising funds for Snow Camp

The ‘25 in 25’ Challenge: Raising funds for Snow Camp

Iain Martin, host of The Ski Podcast, is challenging himself to ski all five of the UK’s indoor snow centres in a single day to raise funds for Snow Camp. Iain’s ’25 in 25’ target is to raise enough funds to give 25 inner-city young people the chance to experience snowsports in 2025 on Snow Camp’s beginner programme this...
7 Takeaways from the 2025 International Report on Snow & Mountain Tourism

7 Takeaways from the 2025 International Report on Snow & Mountain Tourism

The 17th edition of the International Report on Snow & Mountain Tourism by Swiss industry expert Laurent Vanat revealed some interesting data. Highlights that stood out were: According to Vanat there are 68 countries that offer outdoor snow ski areas and around 6,000 resorts exist globally. Copies of the report can be purchased online at www.vanat.ch
Magic Pass hits record numbers after 2025/26 launch

Magic Pass hits record numbers after 2025/26 launch

Europe’s leading collective lift pass – the Magic Pass – has started strongly for its 9th year in operation. Sales for the 2025/26 season opened on 11 March and by 08 April, Magic Pass have reported 277,000 sales for next season. This has generated more than CHF108 million in revenue – a whopping 64% increase...
Interview with Ed Leigh on welove2ski

Interview with Ed Leigh on welove2ski

The latest in Iain’s series of ‘Chairlift Chat’ interviews has been published on welove2ski.com In this instalment, Iain speaks with BBC commmentator and Ski Sunday presenter Ed Leigh, about his career in broadcasting and the new Natural Selection series. You can listen to Iain’s full interview with Ed in Episode 236 of The Ski Podcast:...