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We offer digital marketing & PR consultancy for the ski and travel industry.

"We are not an amusement park!” French ski resorts campaign to open for Christmas…
Resorts

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

by iain on Nov 26, 2020 • No Comments
This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy...
Exclusive: Crystal Ski may not operate any ski holidays this winter
Tour Operators

Exclusive: Crystal Ski may not operate any ski holidays this winter

by iain on Oct 21, 2020 • No Comments
Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter...
13 Takeaways from the latest Ski Club of Great Britain research
Ideas / Resorts / Tour Operators

13 Takeaways from the latest Ski Club of Great Britain research

by iain on Oct 13, 2020 • No Comments
Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in...
'Skiing in the New Normal' Saas Fee article on InTheSnow.com
Iain / Resorts

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

by iain on Jul 29, 2020 • No Comments
Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...
[COVID-19] UK Ski Industry Survey Results
Ideas / Marketing / Resorts / Tour Operators

[COVID-19] UK Ski Industry Survey Results

by iain on Apr 30, 2020 • No Comments
A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag
Iain / Ideas

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

by iain on Dec 24, 2019 • No Comments
Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes
Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment
Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens
Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments
With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
9 Takeaways from the Ski Club of Great Britain Survey
Ideas

9 Takeaways from the Ski Club of Great Britain Survey

by iain on Jan 20, 2021 • No Comments
With skiing looking less likely for British skiers this winter, there were some encouraging results from the latest Ski Club of Great Britain survey, gathered during January 2021 from over 5000 respondents. Highlights from the survey include: 49% of consumers still intend to go skiing ‘if possible’ this season (this figure was down by 10% from...
Digital Nomads Go Skiing: The Rise of the Workation
Ideas / Marketing / Resorts

Digital Nomads Go Skiing: The Rise of the Workation

by iain on Jan 19, 2021 • No Comments
Back in October 2020, I highlighted the rise of the ‘workation’ in my presentation for LISTEX, organised by the Mountain Travel Network. I noted the increasing number of articles featuring travel destinations courting the digital nomads for whom ‘working from home’ doesn’t tie you to your own house, but makes the world your oyster. Demand...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel
Ideas / Marketing / Resorts

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

by iain on Jan 15, 2021 • No Comments
Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
True or False? France Montagnes tackle claims about skiing this winter…
Ideas / Resorts

True or False? France Montagnes tackle claims about skiing this winter…

by iain on Jan 11, 2021 • No Comments
On The Ski Podcast, we’ve lost count of the numbers of times we’ve discussed when or whether ski resorts will open this winter. It can be hard to keep up with the various European government announcements. Are resorts open or closed? Will they open at all this season? France Montagnes tackled these questions with a...
Crans Montana article on InTheSnow.com
podcast / Resorts

Crans Montana article on InTheSnow.com

by iain on Dec 23, 2020 • No Comments
Iain from Skipedia and The Ski Podcast travelled to Crans Montana in Switzerland in December 2020. His article has now been published by InTheSnow Magazine: As founder of Ski Flight Free, Iain travelled by train from the UK via Paris and Lausanne to Sierre, from where he took the funicular to Crans Montana: Iain tried both...
Exclusive Graham Bell interview for InTheSnow.com
podcast

Exclusive Graham Bell interview for InTheSnow.com

by iain on Dec 21, 2020 • No Comments
Iain from Skipedia recently interviewed Graham Bell for The Ski Podcast about ITV’s reality programme ‘Dancing on Ice’. An edited version of this interview has now been exclusively published on InTheSnow.com You can listen to more of this interview in Episode 64 of The Ski Podcast: You can listen to the full interview in our...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.