Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

When is a ski lift not a ski lift?

When is a ski lift not a ski lift?

As all British skiers are well aware, the ski lifts in France (and across most of Europe) are not turning at present. Safety measures in place French ski resorts have presented a well-prepared case that ski lifts can be managed safely using new Covid protocols. However, despite the evidence from...
"We are not an amusement park!” French ski resorts campaign to open for Christmas…

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy...
Exclusive: Crystal Ski may not operate any ski holidays this winter

Exclusive: Crystal Ski may not operate any ski holidays this winter

Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter...
13 Takeaways from the latest Ski Club of Great Britain research

13 Takeaways from the latest Ski Club of Great Britain research

Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in...
'Skiing in the New Normal' Saas Fee article on InTheSnow.com

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
French Pyrénées article in Skier & Snowboarder Magazine

French Pyrénées article in Skier & Snowboarder Magazine

Can you ski at half term on a budget? Iain went to the French Pyrénées last February (just before lockdown 1.0) to find out. Iain stayed in Cauterets and skied there and at Grand Tourmalet. His article has now been published in Skier and Snowboarder Magazine and online on their website:
Courchevel article in Skier & Snowboarder Magazine

Courchevel article in Skier & Snowboarder Magazine

In January 2020, Iain travelled to Courchevel to find out about the preparations for the 2023 World Alpine Ski Championships, which are being hosted jointly with Méribel. Iain looked at the plans for the new ‘Eclipse’ downhill run and how UK billionaire Jim Ratcliffe is helping to fund improvements at the Club des Sports. His...
Arosa article in Skier & Snowboarder Magazine

Arosa article in Skier & Snowboarder Magazine

A year ago – in the good old days before ‘Lockdown 1.0’, Iain stayed at the Hotel Valsana in Arosa, Switzerland. Is this the most sustainable hotel in Switzerland? That’s the question I ask in this article, recently published in Skier & Snowboarder Magazine
I hate ‘I Hate Mountains’ irony…

I hate ‘I Hate Mountains’ irony…

The last few weeks I’ve been chased around the internet by some dogged display advertising…and I hate it. I don’t recall visiting their website [I’m not going to link to or mention the brand], so I guess I’ve been targeted by one of Google’s ‘Similar Audiences’. “It’s ironic, innit!” To the extent that I am...
One Month in La Clusaz for One Euro

One Month in La Clusaz for One Euro

We’ve written before on Skipedia about ski resorts targeting the #workation market, but even with a 40% discount the rates offered for a month’s accommodation in Courchevel would still have to fit in your budget. But a month in La Clusaz for just a single Euro seems to good to be true. Partnership with Airbnb...
Study shows ski resort cable car rides safer than going to work

Study shows ski resort cable car rides safer than going to work

“We’re following the science” That’s a phrase we’ve heard a lot since the pandemic arrived. And it means that most ski resorts in Europe have their lifts closed at present. Switzerland is an exception to that, but a recent study suggests that this might not be as horrifying as some Twitter users would have you...