Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Intersport Ski Hire Code 2024

Intersport Ski Hire Code 2024

Simply use the Intersport ski hire discount code ‘SKIPODCAST’ to save £££s this winter. Alternatively, you can just take this link and your discount will automatically be applied. Intersport is the main sponsor of The Ski Podcast. The Intersport Ski Hire discount code ‘SKIPODCAST’ will save you money when you...
The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. My first experience of working in the ski industry came 35 years ago when I went to Chatel in the Portes du Soleil to be a ‘SAS Officer’ for Bladon...
The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast has been voted ‘Best Wintersports Podcast’ in the 2022 Sports Podcast Awards. The prestigious Sports Podcast Awards honour the best global sports podcasts, with 25 categories up for grabs. There were entries from 13 countries, and the shortlisted finalists were announced on 07 January 2022. Over 20,000...
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow....
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Exclusive: Planks Clothing for sale prior to appointment of liquidator

Exclusive: Planks Clothing for sale prior to appointment of liquidator

We are extremely disappointed to confirm that Planks Clothing – the British snowsports brand – is currently seeking a buyer prior to the appointment of a liquidator. Planks Clothing assets and IP for sale Investors were advised by letter last month that the company had not been successful in their latest attempt to raise capital...
Exclusive: ‘The Brits’ to return to Mayrhofen, Austria in March 2025

Exclusive: ‘The Brits’ to return to Mayrhofen, Austria in March 2025

British snowsports premier freestyle competition ‘The Brits’ will take place in Mayrhofen, Austria next winter. It will be the first time the event has taken place in the Alps since 2019, when Laax in Switzerland was the venue. Stu Brass, organiser of ‘The Brits’ confirmed the news in Episode 213 of The Ski Podcast: “It’s...
Who are the top skiing and snowboarding influencers in the UK?

Who are the top skiing and snowboarding influencers in the UK?

I doubt there’s anyone reading this blog who doesn’t spend time on social media every day. Depending on your age, you probably spend hours scrolling through TikTok, Instagram or Facebook. You might even be one of the remainers on Twitter, desperately hoping that Elon Musk doesn’t go completely bat-crazy. Maybe ‘the kids today’ spend too...
When ski resorts go to war: Saint-Gervais and Megève dispute turns nasty

When ski resorts go to war: Saint-Gervais and Megève dispute turns nasty

You know things are going badly between neighbours when both Hitler and Donald Trump are invoked to settle an argument. Yet the mayors of French ski resorts of Saint-Gervais and Megève are currently swapping insults at a rate that would shock even Jackie Weaver. New lift dispute The dispute arose over the construction of a...
10 Things We Learned from the latest Ski Club of Great Britain Consumer Report

10 Things We Learned from the latest Ski Club of Great Britain Consumer Report

Last week, we attended the annual LISTEX & SASTEX online event, organised by the Mountain Trade Network. The two-day event started with a presentation by James Gambrill, General Manager at the Ski Club of Great Britain. He revealed the results of the end-of-season consumer report. We take a look here at some of the main...
8 Takeaways from the 2024 International Report on Snow & Mountain Tourism

8 Takeaways from the 2024 International Report on Snow & Mountain Tourism

Last month, alpine tourism specialist Laurent Vanat, released his 16th annual International Report on Snow & Mountain Tourism. We look at 8 takeaways from the report. Full access is limited to crowdfunding supporters or copies can be purchased online. Winter 2022/23 was a ‘very average’ season Total skier numbers for the 2022/23 winter season were 372m...