Skipedia | Thoughts about snowsports

The Best Brexit Quotes from LISTEX Summer Session 2019

by iain on May 2, 2019 • No Comments

Despite Brexit-fatigue, the Brexit panel in the afternoon of the 2019 LISTEX Summer Session was the best attended session of the day. The panel was chaired by Mark Frary and he was joined by Laurent Vanat, Sean Newsom (welove2ski.com), Ian Hope (Ski Famille), Farina Azam (Travlaw) and Martina Jamnig (Austrian Tourist Office)....

Ideas / Resorts

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

by iain on Apr 16, 2019 • No Comments

‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...

Resorts

Three Days in Les 3 Vallées

by iain on May 21, 2018 • No Comments

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...

Ideas

Is Ed Sheeran about to save the ski industry?

by iain on Nov 9, 2017 • No Comments

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...

Events / Resorts

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

by iain on Mar 9, 2017 • No Comments

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai. The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...

Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. ...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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The Five Most Popular Episodes of The Ski Podcast

by iain on May 15, 2019 • No Comments

The Ski Podcast started in September 2017 and presenters Jim and Iain (from Skipedia) recently notched up their 35th episode (excluding the daily Olympic specials that they recorded during PyeongChang 2018). Every episode pulls in thousands of listeners through various podcasting apps and channels such as iTunes, Stitcher, aCast, Soundcloud and Spotify. Iain – co-presenter...

Marketing

Ongosa’s Ski Wordsearch is great marketing

by iain on Apr 25, 2019 • No Comments

At Skipedia we specialise in digital marketing, but we always appreciate great marketing in any format when we see it. That’s why we liked this flyer from Ongosa – the website for booking ski instructors and guides – so much. A ‘sticky’ flyer Calling it a ‘flyer’ doesn’t really do it justice. Most flyers end...

Ideas / Resorts / Social Media

Five Ski April Fools in 2019 That You May Have Missed

by iain on Apr 1, 2019 • No Comments

It’s that day of the year when you need to have your wits about you – on the off-chance that the April Fool you’ve come across is subtle enough to be convincing. Here are five of the Best Ski April Fools that we came across today: €50 Congestion Charge to be introduced in La Tania...

Resorts

French Pyrénées article by Skipedia on Planetski.eu

by iain on Mar 28, 2019 • No Comments

Iain’s article on his recent visit to Ax 3 Domaines and Les Angles in the French Pyrénées has been published on Planetski.eu

Iain / Resorts

Ski Touring article by Skipedia in Men’s Running Magazine

by iain on Feb 27, 2019 • No Comments

Iain’s article ‘7 Tips for your First Ski Touring Race’ – based on his experiences at the Millet Ski Touring series in Courchevel – was recently published on Men’s Running Magazine.

Advertising / Tour Operators

Crystal Ski’s ‘Confessions’ video nails how ski ‘addicts’ feel…

by iain on Feb 27, 2019 • No Comments

Just before half-term Crystal Ski released a new video that nails exactly how skiing and snowboard ‘addicts’ feel about their sport. “It’s been 285 days since my last ski trip…” Set in the style of an AA or NA meeting, ‘Confessions’ is perhaps the first SA (‘Snowlovers Anonymous’?) meeting. Funny, but not widely seen It’s...

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The Best Brexit Quotes from LISTEX Summer Session 2019

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

Ski Touring in Morocco: A Photo Essay

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Three Days in Les 3 Vallées

Is Ed Sheeran about to save the ski industry?

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Interview with Thibaut Loubere, Community Manager, Val Thorens

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

The Five Most Popular Episodes of The Ski Podcast

Ongosa’s Ski Wordsearch is great marketing

Five Ski April Fools in 2019 That You May Have Missed

French Pyrénées article by Skipedia on Planetski.eu

Ski Touring article by Skipedia in Men’s Running Magazine

Crystal Ski’s ‘Confessions’ video nails how ski ‘addicts’ feel…

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