Skipedia

Exclusive: Crystal Ski may not operate any ski holidays this winter

by iain on Oct 21, 2020 • No Comments

Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter...

13 Takeaways from the latest Ski Club of Great Britain research

by iain on Oct 13, 2020 • No Comments

Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in...

Iain / Resorts

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

by iain on Jul 29, 2020 • No Comments

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...

Ideas / Marketing / Resorts / Tour Operators

[COVID-19] UK Ski Industry Survey Results

by iain on Apr 30, 2020 • No Comments

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...

Iain / Ideas

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

by iain on Dec 24, 2019 • No Comments

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...

Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. ...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Ideas / Resorts / Tour Operators

12 Things We Learned from LISTEX 2020

by iain on Oct 13, 2020 • No Comments

While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...

Ideas / Resorts

“The signs are not very positive”: Ski Resorts prepare for a tough winter

by iain on Oct 12, 2020 • No Comments

Ski resorts are preparing for a difficult winter thanks to the Covid pandemic. With fewer international clients, mountain professionals in France are working to re-engage French holidaymakers after a successful summer. “The signs are not very positive,” said Caroline Leboucher, general manager of Atout France, last week in Grenoble. “It’s a bit of a lottery for...

Resorts / Social Media

Inside Val Thorens’ Social Media Strategy

by iain on Oct 6, 2020 • No Comments

We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...

Tour Operators

Travelski acquire Snowtime

by iain on Sep 24, 2020 • No Comments

The purchase of Dutch tour operator Snowtime by Travelski, the specialist online French ski retailer was announced earlier this month. This consolidation maybe the first of many in the European snowsports industry as companies struggle to make sales for winter 2020/21. Snowtime was founded in 1991 by Jeroen Van Doesburg and focussed on family ski...

Ideas / Tour Operators

Five Things We Learned from the 2020 Ski Club of Great Britain Survey

by iain on Jul 31, 2020 • No Comments

This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners within the industry. Here are five takeaways from the report: Maybe an aging market isn’t so bad… For many years, the ski...

Events / Resorts

9 Things We Learned About French Ski Resorts This Week

by iain on Jul 9, 2020 • No Comments

If this was a ‘normal’ year, there would be lots of press events in London, where British journalists would find out all about plans for the coming season. Instead, there are lots of webinars – easier and more time-efficient to attend, but with fewer canapes. Here are a few things we learned about French ski...

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Exclusive: Crystal Ski may not operate any ski holidays this winter

13 Takeaways from the latest Ski Club of Great Britain research

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

[COVID-19] UK Ski Industry Survey Results

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Ski Touring in Morocco: A Photo Essay

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Interview with Thibaut Loubere, Community Manager, Val Thorens

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

12 Things We Learned from LISTEX 2020

“The signs are not very positive”: Ski Resorts prepare for a tough winter

Travelski acquire Snowtime

Five Things We Learned from the 2020 Ski Club of Great Britain Survey

9 Things We Learned About French Ski Resorts This Week

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