Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

'Skiing in the New Normal' Saas Fee article on InTheSnow.com

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Five Things We Learned from the 2020 Ski Club of Great Britain Survey

Five Things We Learned from the 2020 Ski Club of Great Britain Survey

This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners within the industry. Here are five takeaways from the report: Maybe an aging market isn’t so bad… For many years, the ski...
9 Things We Learned About French Ski Resorts This Week

9 Things We Learned About French Ski Resorts This Week

If this was a ‘normal’ year, there would be lots of press events in London, where British journalists would find out all about plans for the coming season. Instead, there are lots of webinars – easier and more time-efficient to attend, but with fewer canapes. Here are a few things we learned about French ski...
Ex-Telegraph Ski & Snowboard Editor Henry Druce joins InTheSnow

Ex-Telegraph Ski & Snowboard Editor Henry Druce joins InTheSnow

It was confirmed today that former Telegraph Head of Ski Content Henry Druce has been appointed as Managing Editor. This is a newly created role and will see Druce work closely with publisher Dominic Killinger, Editor-In-Chief Patrick Thorne and Megan Hughes, Digital Content Manager. He will work on the editorial strategy and content for InTheSnow’s...
'Driving to the Alps' article in The Telegraph

‘Driving to the Alps’ article in The Telegraph

Iain from Skipedia and founder of Ski Flight Free recently wrote this article for ‘The Telegraph’ about why driving to the Alps is better than flying. You can read the article on the Telegraph website. You might find it is locked behind their paywall, in which case you can download it as a Word doc...
Quash Quarantine: Join the campaign to end the 14-day Quarantine

Quash Quarantine: Join the campaign to end the 14-day Quarantine

Although the UK’s 14-day Quarantine for all international arrivals started this week (on Monday 08 June). The wrong policy at the wrong time We have blogged before that this quarantine is the ‘wrong policy at the wrong time’. We were not alone: Britain’s quarantine plan for travellers is too little too late, Guardian, 04 JuneQuarantine...
Tourism Declares: Iain Martin’s Declaration

Tourism Declares: Iain Martin’s Declaration

Tourism Declares is a collective of travel companies, organisations and industry professionals who believe tourism should declare a climate emergency. As a signatory to ‘Tourism Declares a Climate Emergency’, I agree to the following five commitments: Develop a ‘Climate Emergency Plan’ Share commitment and progress publicly Cut carbon emissions Work together Advocate for change My...