Skipedia

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

by iain on Mar 26, 2020 • No Comments

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports...

Ideas / Marketing

[COVID-19] How should I adjust my Ski Marketing?

by iain on Mar 17, 2020 • 1 Comment

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until...

Iain / Ideas

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

by iain on Dec 24, 2019 • No Comments

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...

Ideas / Resorts

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

by iain on Apr 16, 2019 • No Comments

‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...

Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. ...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Iain / Resorts

Aspen ‘Ski Thief’ article on InTheSnow.com

by iain on Mar 25, 2020 • No Comments

Iain from Skipedia and The Ski Podcast recently interviewed Jason Auslander from The Aspen Times about Derek Johnson – ‘The World’s Most Prolific Ski Thief.’ His article has now been published by InTheSnow Magazine:

Resorts

Folie Douce in Val d’Isère ‘now run by Luc’

by iain on Feb 11, 2020 • No Comments

Browsing through ‘The Sunday Times Guide to Ski & Après-Ski’ recently we were amused to see that the Folie Douce in Val d’Isère is ‘now run by Luc’. ‘Luc’ is the founder of the Folie Douce empire The Luc in question is Luc Reversade, now known as the brainchild behind the whole Folie Douce ‘clubbing...

Branding / Ideas

MessyWeekend Ski Goggles Review

by iain on Jan 27, 2020 • No Comments

Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...

Events / Resorts

Mindfulness in Les Menuires article in Totally Snow

by iain on Jan 17, 2020 • No Comments

Iain visited ‘Yoga Week’ in Les Menuires in April 2019. His article on ‘mindfulness’ has now been published in Totally Snow magazine.

Iain / Ideas

Ski Touring in Morocco article in ‘Totally Snow’

by iain on Jan 14, 2020 • No Comments

Iain travelled to Morocco in January 2019 for a ski touring trip in the Atlas Mountains. His article has now been published in ‘Totally Snow‘ magazine:

Events / Ideas

14 Takeaways from LISTEX 2019

by iain on Dec 23, 2019 • No Comments

The 7th annual London International Ski Trade Exchange took place at The Snow Centre in Hemel Hempstead early this year. The following stats came from the annual SportPursuit and Weski research by Duplare: The UK ski market is estimated to be 1 million regular skiers and 1 million who identify as skiers 95% of under-35s...

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[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing?

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

Ski Touring in Morocco: A Photo Essay

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Interview with Thibaut Loubere, Community Manager, Val Thorens

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

Aspen ‘Ski Thief’ article on InTheSnow.com

Folie Douce in Val d’Isère ‘now run by Luc’

MessyWeekend Ski Goggles Review

Mindfulness in Les Menuires article in Totally Snow

Ski Touring in Morocco article in ‘Totally Snow’

14 Takeaways from LISTEX 2019

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