Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Intersport Ski Hire Code

Intersport Ski Hire Code

Because Intersport is sponsoring The Ski Podcast, simply use the discount code ‘SKIPODCAST’ to save £££s this winter. Alternatively, you can just take this link and your discount will automatically be applied. The Intersport Ski Hire discount code ‘SKIPODCAST’ will save you money when you book ski hire in France,...
The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. My first experience of working in the ski industry came 35 years ago when I went to Chatel in the Portes du Soleil to be a ‘SAS Officer’ for Bladon...
The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast has been voted ‘Best Wintersports Podcast’ in the 2022 Sports Podcast Awards. The prestigious Sports Podcast Awards honour the best global sports podcasts, with 25 categories up for grabs. There were entries from 13 countries, and the shortlisted finalists were announced on 07 January 2022. Over 20,000...
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow....
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries

Bode Miller article on welove2ski.com

Iain’s recent interview with America’s winningest male skier, Bode Miller, in Episode of 189 of The Ski Podcast has now been adapted into an article for leading UK snowsports website welove2ski.com You can listen to the full interview on Spotify or wherever you download your podcasts:
How a childhood living ‘off grid’ helped ski racer Bode Miller through ‘Special Forces: The World’s Toughest Test’...

How a childhood living ‘off grid’ helped ski racer Bode Miller through ‘Special Forces: The World’s Toughest Test’…

Bode Miller, America’s winningest male skier of all time, recently told The Ski Podcast how his childhood living ‘off grid’ helped him in the US reality show ‘Special Forces’. In a recent special episode of the podcast, Miller explained: “Having the freedom to explore and learn about myself through the outdoors gave me a lot...
‘Ski Launch 2023’ in London

‘Ski Launch 2023’ in London

In September 2023, Iain from Skipedia and The Ski Podcast led the forum at ‘Ski Launch 2023’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Around one hundred industry professionals from the UK, representing tour operators, destinations and journalists gathered to exchange ideas. Keynote: Why Europe’s largest ski company...
Lift pass prices in Alps increase by up to 30%

Lift pass prices in Alps increase by up to 30%

Most ski resorts have been affected by the increase in energy costs in the last year and a half. Some recent analysis shows that prices have increased in all countries overall, with price hikes highest in Austria and lowest in Switzerland. Average Increase in Lift Pass Prices Switzerland – 2.9%France – 6.8%Italy – 8%Austria – 11.2%...
Train Travel and 'Off the Beaten Track' panels at the National Snow Show

Train Travel and ‘Off the Beaten Track’ panels at the National Snow Show

Iain from The Ski Podcast and Ski Flight Free was busy at the recent National Snow Show, held at the Birmingham NEC last weekend. On Saturday, Iain was joined by Krissy Roe (Inghams Ski), Anna Hughes (Flight Free UK) and Hannah Zajic (Austrian Tourist Board) to discuss the topic of train travel to ski resorts....
Captain America goes skiing...

Captain America goes skiing…

Wondered who that was whizzing past you at top speed on the slopes? Could it have been Captain America? Maybe Spiderman? Okay, they are fictional characters, but what is real is that Marvel have produced a new line of comic book covers with a ski or snowboard theme. Honestly, I hadn’t heard of some of...