Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Quarantine Chaos (and some positive ski industry news)

Quarantine Chaos (and some positive ski industry news)

Let’s start with the positive, before we move onto the UK government’s complete inability to develop and deliver policy. New Zealand resorts will open The easing of lockdown restrictions in NZ mean that ski areas will open. There will no limits to numbers on the slopes, only in buildings, and...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
The UK Quarantine: The Wrong Policy at The Wrong Time

The UK Quarantine: The Wrong Policy at The Wrong Time

On Friday 22 May, Priti Patel announced that the UK would be introducing a 14-day quarantine for all arrivals, including British citizens, from 08 June. This was a long-waited for announcement after Boris Johnson’s assertion on 10 May that ‘it will soon be the time’ to start quarantining arrivals. After the endless confusion of last...
The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good Austrian glaciers are planning their opening, and in the case of a few lucky racers have already started Arapahoe Basin still hopes to open for the end of this season This has some early thoughts about how Australian resorts might open for their winter season All French ski areas are in the ‘green...
French Skier Days down 16% in 2019/20

French Skier Days down 16% in 2019/20

A report by Domaines Skiables de France (DSF) shows that the number of skier days for the 2019/2020 winter season in French ski areas was down 16% year on year and down 15% on the 4-year rolling average. Skier days down only 2% before Covid-19 struck The drop in numbers was of course principally due...
COVID-19 Ski Industry Survey: Press Coverage

COVID-19 Ski Industry Survey: Press Coverage

It has been great to see the coverage that our Covid-19 Ski Industry Survey has had in the press since it was published on April 30 2020. Of course, we wish that we had better news to share, but it’s important that the public and others in the industry understand the unique challenge that we...
[Covid-19] 11 Ski Industry Ideas from the last week

[Covid-19] 11 Ski Industry Ideas from the last week

As we end week six of the UK lockdown, it might sometimes seem as if it’s never going to end, but there has been some positivity this week: France has announced ‘progressive and controlled’ exit plan Individual sports will be allowed from 11 May, as well as the right to travel up to 100km. The...
'Nature returns!' article on InTheSnow.com

‘Nature returns!’ article on InTheSnow.com

Iain’s article about the return to the mountains of marmottes, wolves and even bears has been published by InTheSnow Magazine. You can find out more about the reintroduction of wolves to the Alps in Episode 28 of The Ski Podcast: