Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

The Ski Podcast announced as finalists in Sports Podcast Awards

The Ski Podcast announced as finalists in Sports Podcast Awards

The Ski Podcast has been nominated for ‘Best Wintersports Podcast’ in the upcoming Sports Podcast Awards 2022. The podcast was shortlisted by a select group of some of the biggest names in the sports podcasting industry, including Craig Strachan (Amazon), Alec Donics (Spotify) and Ben Green (The Athletic). Iain Martin,...
'UTMB' article in Trail Running Magazine

‘UTMB’ article in Trail Running Magazine

How do you train for the infamous UTMB ultra marathon – 165km with almost 10,000m of climbing – if you live in the UK? Iain answers this question in his recent article for Trail Running Magazine, as he describes his training plans before he takes on this world famous race...
When is a ski lift not a ski lift?

When is a ski lift not a ski lift?

As all British skiers are well aware, the ski lifts in France (and across most of Europe) are not turning at present. Safety measures in place French ski resorts have presented a well-prepared case that ski lifts can be managed safely using new Covid protocols. However, despite the evidence from...
'Skiing in the New Normal' Saas Fee article on InTheSnow.com

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Ski Touring in Les Menuires article on InTheSnow Magazine

Ski Touring in Les Menuires article on InTheSnow Magazine

Iain’s article about ski touring at night in Les Menuires has been published at InTheSnow Magazine. He was guided by Clement Dalmais from the local ESF on the climb to the Refuge Lac de Lou. He stayed overnight in the refuge and then ski toured from there to Point de la Masse the following morning....
China & India: The New Snowsport Markets To Watch

China & India: The New Snowsport Markets To Watch

With the Beijing Winter Olympics coming up in less than a month, snowsports awareness is reaching a new peak in China. The winter sports market in China is one of the fastest growing in the world – estimated at over $126 billion at present and expected to reach over $160 billion by 2025. A new...
"The Exciting Mountain Atmosphere..."

“The Exciting Mountain Atmosphere…”

“The exciting mountain atmosphere gives you a great feeling of well-being” As seen in the classic ski publication ‘Learning to Ski’ by Schools Abroad:
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
'Ski Launch 2021' in London

‘Ski Launch 2021’ in London

Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall from Silver Travel Advisor, who...
UTMB 2021 Race Report: Finishing is Winning!

UTMB 2021 Race Report: Finishing is Winning!

On Sunday 29 August, I finished the 2021 UTMB (Ultra Trail du Mont Blanc) in 41 hours, 35 minutes and 35 seconds. That placed me in 755th place out of 2347 starters and 108th of 541 in the MV50 age category. A good result certainly, but my mantra for the race throughout had been ‘finishing...