Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

  ‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Five Ski April Fools in 2019 That You May Have Missed

Five Ski April Fools in 2019 That You May Have Missed

It’s that day of the year when you need to have your wits about you – on the off-chance that the April Fool you’ve come across is subtle enough to be convincing. Here are five of the Best Ski April Fools that we came across today: €50 Congestion Charge to be introduced in La Tania...
French Pyrénées article by Skipedia on Planetski.eu

French Pyrénées article by Skipedia on Planetski.eu

Iain’s article on his recent visit to Ax 3 Domaines and Les Angles in the French Pyrénées has been published on Planetski.eu      
Ski Touring article by Skipedia in Men's Running Magazine

Ski Touring article by Skipedia in Men’s Running Magazine

Iain’s article ‘7 Tips for your First Ski Touring Race’ – based on his experiences at the Millet Ski Touring series in Courchevel – was recently published on Men’s Running Magazine.
Crystal Ski's 'Confessions' video nails how ski 'addicts' feel...

Crystal Ski’s ‘Confessions’ video nails how ski ‘addicts’ feel…

Just before half-term Crystal Ski released a new video that nails exactly how skiing and snowboard ‘addicts’ feel about their sport. “It’s been 285 days since my last ski trip…” Set in the style of an AA or NA meeting, ‘Confessions’ is perhaps the first SA (‘Snowlovers Anonymous’?) meeting. Funny, but not widely seen It’s...
La Rosière article by Skipedia in Skier & Snowboarder Magazine

La Rosière article by Skipedia in Skier & Snowboarder Magazine

Iain from Skipedia recently visited La Rosière to check out the Mont Valaisan freeride area. His article has now been published in Skier and Snowboarder Magazine.   This is Iain’s video, shot in La Rosière during his visit:  
Even more pictures of cars covered in snow…

Even more pictures of cars covered in snow…

Following on from our previous blog posts (from back in…2012) musing about cars covered in snow, here are a few more photos to keep us entertained. Let it snow. On cars.