Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast has been voted ‘Best Wintersports Podcast’ in the 2022 Sports Podcast Awards. The prestigious Sports Podcast Awards honour the best global sports podcasts, with 25 categories up for grabs. There were entries from 13 countries, and the shortlisted finalists were announced on 07 January 2022. Over 20,000...
'Ski Launch 2021' in London

‘Ski Launch 2021’ in London

Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall...
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow....
'UTMB' article in Trail Running Magazine

‘UTMB’ article in Trail Running Magazine

How do you train for the infamous UTMB ultra marathon – 165km with almost 10,000m of climbing – if you live in the UK? Iain answers this question in his recent article for Trail Running Magazine, as he describes his training plans before he takes on this world famous race...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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5 Takeaways from the 2022 International Report on Snow and Mountain Tourism

5 Takeaways from the 2022 International Report on Snow and Mountain Tourism

The 14th edition of this annual report was unveiled by creator Laurent Vanat earlier this year at the International Mountain Planet event in Grenoble. The 2019/20 ski season was considered the worst of the millennium, with only 319.5 million skier-days recorded worldwide. However the limits in 2020/21, reduced this even further to 201.2 million skier-days....
Les 3 Vallées Summer Party 2022

Les 3 Vallées Summer Party 2022

Snowsports professionals from around the UK gathered in London earlier this month to find out more about what’s new for Les 3 Vallées in 2022/23.
"It hurts to see the glacier like this" - Les 2 Alpes glacier closes six weeks early

“It hurts to see the glacier like this” – Les 2 Alpes glacier closes six weeks early

Sadly, summer skiing is no longer on offer in France for 2022. After Val d’Isère’s decision not to open at all due to lack of snow on the Pisaillas glacier and Tignes’ decision to close early, Les 2 Alpes has been the next resort to close. The southern Alps resort opened earlier than normal on...
Five Easy Things Ski Companies Can Do Today To Promote Sustainability

Five Easy Things Ski Companies Can Do Today To Promote Sustainability

This time last week, I was busy hosting a lively sustainability session at the spring 2022 edition of LISTEX, organised by the Mountain Trade Network. Consumers want sustainable travel Hopefully the session was valuable for those who attended. We covered topics as diverse as train travel to wind power, EVs to upcycled clothing, but the...
Dynastar X3 Triathlon (Courchevel) article in Trail Running Magazine

Dynastar X3 Triathlon (Courchevel) article in Trail Running Magazine

In April 2022, Iain took part in the Dynastar X3 Triathlon in Courchevel. His article on the event is now live on Trail Running Magazine. Thanks to Paul Halford for commissioning it and Florent Hazucka, Richard Lett, Chris Moran and La Tania – latania.co.uk for their help with logistics. You can watch Iain’s video about...
The 6 Best 'Ski' Themed Numberplates

The 6 Best ‘Ski’ Themed Numberplates

“What’s in a numberplate? A vehicle with any other matriculation would drive as sweet.” Shakespeare definitely did not write these words. But if he had seen these ski-themed numberplates, and had been a keen skier and a worse writer, then there’s the small possibility he might have. Rosiere These are all very well, but we’re...