Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

  ‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Les Menuires is Best Value Ski Resort in France

Les Menuires is Best Value Ski Resort in France

A recent survey by Locasun showed that the cheapest French resorts were Chamrousse, Puy St Vincent and Les Angles in the French Pyrénées. However, they noted that other resorts have much larger ski areas, so this was not a fair comparison. They decided to look at which resorts offered the best value based on the...
Val d'Isère article by Skipedia on InTheSnow.com

Val d’Isère article by Skipedia on InTheSnow.com

Iain from Skipedia recently visited Val d’Isère to check out the new La Daille gondola. His article has now been published on InTheSnow.com     This is Iain’s video, shot at the gondola’s base station and shared on the InTheSnow Facebook page: Val d'Isère Lift & Snow Report Iain from Skipedia.co.uk reports with the latest...
Interview by Skipedia with Charlotte Bankes on J2Ski.com

Interview by Skipedia with Charlotte Bankes on J2Ski.com

Iain from Skipedia recently had the opportunity to interview Charlotte Bankes – the newest member of Team GB. Bankes has British parents and recently left the French team to represent Great Britain in snowboard cross. Iain’s exclusive interview was published on J2Ski.com. You can also listen to an excerpt of the interview on Episode 25...
17 UK Ski Market Insights from the Club Med 2018 Report

17 UK Ski Market Insights from the Club Med 2018 Report

A new Club Med survey ‘The Changing Landscape of the Ski Market’ suggests that ski holidays are holding up well, despite the uncertainty over Brexit. Here are 17 key facts we took from the report:   Brexit  84% of Brits still likely to go on a skiing or snowboarding holiday despite Brexit 34% said Brexit...
LG Trail Ultra article by Skipedia on Men's Running

LG Trail Ultra article by Skipedia on Men’s Running

Iain’s article on the LG Trail – a 110km ultra marathon from Lausanne to Geneva – was recently published on Men’s Running Magazine.   Iain flew to Switzerland with Swiss. He wore Brooks Cascadia trail shoes with custom insoles provided by Profeet.co.uk   Other Articles on Men’s Running Iain has previous written for Men’s Running Magazine...
Would you want to go to a ski resort that's 'like the Tube'?

Would you want to go to a ski resort that’s ‘like the Tube’?

See if you can spot the difference between these two snowsports ads using UK public transport messages to promote themselves. One makes sense, one has clearly never used the London Underground! Like the Tube… Seriously? No-one ever said: “You know what? I really want to go to a ski resort that’s ‘like the Tube’.”   Discover...