Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports...
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

  ‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Chemmy Alcott interview on J2Ski

Chemmy Alcott interview on J2Ski

Iain interviewed BBC Ski Sunday presenter Chemmy Alcott at the London Ski & Snowboard Festival in October 2019. The four-time Olympian revealed her fitness tips and how she got back to ‘fighting weight’ after having her second child. She also offers advice for new mums wanting to get back into the sport.
'Ski A&E' article by Skipedia on InTheSnow.com

‘Ski A&E’ article by Skipedia on InTheSnow.com

Iain’s interview with John Quinn and Sean Doherty from North One TV about their new TV programme ‘Ski A&E’ was recently published by InTheSnow.com. Iain interviewed John and Sean for Episode 43 of The Ski Podcast. You can listen to it here (14 minutes in):
Ten Facts You Should Know About The Rise Of Podcasting

Ten Facts You Should Know About The Rise Of Podcasting

Are you listening to podcasts yet? If not the chances are you will be soon… New research from Adobe Analytics shows that more people are tuning into podcasts and are heavily engaged with this audio content. Podcast mobile app usage has increased 60% in the US since January 2018 A quarter of current podcast listeners...
Trail Running article by Skipedia on France.fr

Trail Running article by Skipedia on France.fr

This article by Iain from Skipedia about trail running and ski touring has just been published on the ‘France.fr’ website. Iain writes regularly about trail running. This year he has posted reports from the Trail des Hauts Forts in Morzine and Hardmoors 60 ultra marathons in Trail Running Magazine, as well as this item about...
Which French ski resorts had the most snow in 2018/19?

Which French ski resorts had the most snow in 2018/19?

If you were guessing which French ski resort had the most snow last winter, it’s unlikely you’d guess correctly. Resorts always talk about their micro-climates, caused by being at the end of a valley where the weather systems stop and drop. But would you have guessed that Les Contamines was the French resort with the...
Ski Flight Free article in The Telegraph

Ski Flight Free article in The Telegraph

Iain’s article about his rationale for starting the Ski Flight Free campaign has recently been published on The Telegraph website: Iain has previously written for The Telegraph about the gender gap in skiing (interview with Chemmy Alcott) and about the world’s first paraplegic piste basher driver.