Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Intersport Ski Hire Code 2024

Intersport Ski Hire Code 2024

Simply use the Intersport ski hire discount code ‘SKIPODCAST’ to save £££s this winter. Alternatively, you can just take this link and your discount will automatically be applied. Intersport is the main sponsor of The Ski Podcast. The Intersport Ski Hire discount code ‘SKIPODCAST’ will save you money when you...
The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. My first experience of working in the ski industry came 35 years ago when I went to Chatel in the Portes du Soleil to be a ‘SAS Officer’ for Bladon...
The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast wins ‘Best Wintersports Podcast’ Award

The Ski Podcast has been voted ‘Best Wintersports Podcast’ in the 2022 Sports Podcast Awards. The prestigious Sports Podcast Awards honour the best global sports podcasts, with 25 categories up for grabs. There were entries from 13 countries, and the shortlisted finalists were announced on 07 January 2022. Over 20,000...
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow....
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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8 Takeaways from the 2024 International Report on Snow & Mountain Tourism

8 Takeaways from the 2024 International Report on Snow & Mountain Tourism

Last month, alpine tourism specialist Laurent Vanat, released his 16th annual International Report on Snow & Mountain Tourism. We look at 8 takeaways from the report. Full access is limited to crowdfunding supporters or copies can be purchased online. Winter 2022/23 was a ‘very average’ season Total skier numbers for the 2022/23 winter season were 372m...
Free Ticket Code: London Ski Show 2024

Free Ticket Code: London Ski Show 2024

You can use the code ‘SKIPODCAST’ to secure free tickets to the 2024 London Ski Show. Alternatively, you can can just take this link and the code will automatically applied. Free Ticket Code – London Ski Snow 2024 The Ski Podcast is a media partner to the London Snow Show, which takes place at London’s...
The Best Ski April Fools in 2024

The Best Ski April Fools in 2024

The first day of April often brings sunshine, sometimes brings snow, but always brings a round of ‘April Fools’ gags, albeit of varying quality. Here’s our pick of the best of this year’s ski April Fools: Méribel: Most Effort You’re on the slopes, it’s lunchtime, but the queue for the mountain restaurant is way too...
Blair Aitken interview on welove2ski.com

Blair Aitken interview on welove2ski.com

In the third of my new series of ‘Chairlift Chat’ interviews for snowsports website welove2ski.com, I spoke to Blair Aitken, mountain guide and founder of British Backcountry Courses. You can read this article here. You can listen to the full interview in Episode 202 of The Ski Podcast:
Mathieu Blanchard interview for Ultrarunner Magazine

Mathieu Blanchard interview for Ultrarunner Magazine

Iain recently interviewed the world-class trail runner Mathieu Blanchard for Ultrarunner Magazine. You can find out in this exclusive interview why he has chosen Les 2 Alpes as his training base, the reasoning behind his focus on ski touring this winter and exactly what went on in his epic battle with Kilian Jornet during the...
FIS racers' secret meeting to change calendar

FIS racers’ secret meeting to change calendar

According to skiracing.com, ski racers recently met secretly in Kvitfjell, Norway to discuss a plan of action to force FIS to make changes to the existing race calendar. Top of the agenda was an end to the demanding double race weekends and replacing the twice-cancelled ‘Speed Opening’ downhill races that Zermatt and Cervinia may be...