Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Exclusive: Crystal Ski may not operate any ski holidays this winter

Exclusive: Crystal Ski may not operate any ski holidays this winter

Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter...
13 Takeaways from the latest Ski Club of Great Britain research

13 Takeaways from the latest Ski Club of Great Britain research

Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in...
'Skiing in the New Normal' Saas Fee article on InTheSnow.com

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Ex-Telegraph Ski & Snowboard Editor Henry Druce joins InTheSnow

Ex-Telegraph Ski & Snowboard Editor Henry Druce joins InTheSnow

It was confirmed today that former Telegraph Head of Ski Content Henry Druce has been appointed as Managing Editor. This is a newly created role and will see Druce work closely with publisher Dominic Killinger, Editor-In-Chief Patrick Thorne and Megan Hughes, Digital Content Manager. He will work on the editorial strategy and content for InTheSnow’s...
'Driving to the Alps' article in The Telegraph

‘Driving to the Alps’ article in The Telegraph

Iain from Skipedia and founder of Ski Flight Free recently wrote this article for ‘The Telegraph’ about why driving to the Alps is better than flying. You can read the article on the Telegraph website. You might find it is locked behind their paywall, in which case you can download it as a Word doc...
Quash Quarantine: Join the campaign to end the 14-day Quarantine

Quash Quarantine: Join the campaign to end the 14-day Quarantine

Although the UK’s 14-day Quarantine for all international arrivals started this week (on Monday 08 June). The wrong policy at the wrong time We have blogged before that this quarantine is the ‘wrong policy at the wrong time’. We were not alone: Britain’s quarantine plan for travellers is too little too late, Guardian, 04 JuneQuarantine...
Tourism Declares: Iain Martin’s Declaration

Tourism Declares: Iain Martin’s Declaration

Tourism Declares is a collective of travel companies, organisations and industry professionals who believe tourism should declare a climate emergency. As a signatory to ‘Tourism Declares a Climate Emergency’, I agree to the following five commitments: Develop a ‘Climate Emergency Plan’ Share commitment and progress publicly Cut carbon emissions Work together Advocate for change My...
The UK Quarantine: The Wrong Policy at The Wrong Time

The UK Quarantine: The Wrong Policy at The Wrong Time

On Friday 22 May, Priti Patel announced that the UK would be introducing a 14-day quarantine for all arrivals, including British citizens, from 08 June. This was a long-waited for announcement after Boris Johnson’s assertion on 10 May that ‘it will soon be the time’ to start quarantining arrivals. After the endless confusion of last...
Quarantine Chaos (and some positive ski industry news)

Quarantine Chaos (and some positive ski industry news)

Let’s start with the positive, before we move onto the UK government’s complete inability to develop and deliver policy. New Zealand resorts will open The easing of lockdown restrictions in NZ mean that ski areas will open. There will no limits to numbers on the slopes, only in buildings, and social distancing will apply throughout....