Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

5 Things We Learned from LISTEX Online 2021

5 Things We Learned from LISTEX Online 2021

This week, the snowsports industry enjoyed one of the regular virtual networking events organised by James Gambrill of the Mountain Trade Network. The format over three days allowed private one-to-one meetings between suppliers and buyers, destinations and journalists and also featured nine forum events, covering topics from sustainability to big...
When is a ski lift not a ski lift?

When is a ski lift not a ski lift?

As all British skiers are well aware, the ski lifts in France (and across most of Europe) are not turning at present. Safety measures in place French ski resorts have presented a well-prepared case that ski lifts can be managed safely using new Covid protocols. However, despite the evidence from...
"We are not an amusement park!” French ski resorts campaign to open for Christmas…

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy...
'Skiing in the New Normal' Saas Fee article on InTheSnow.com

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow. The former is probably just...
'Pilgrim Challenge' Article in Trail Running Magazine

‘Pilgrim Challenge’ Article in Trail Running Magazine

As part of his ‘Road to UTMB 2021’ journey, Iain’s article about the ‘Pilgrim Challenge’ two-day ultra marathon has been published by Trail Running Magazine. This is a follow up to his ‘How to train for the UTMB in the UK‘ article, which was published in the June/July issue of the magazine. Many thanks to...
'UTMB' article in Trail Running Magazine

‘UTMB’ article in Trail Running Magazine

How do you train for the infamous UTMB ultra marathon – 165km with almost 10,000m of climbing – if you live in the UK? Iain answers this question in his recent article for Trail Running Magazine, as he describes his training plans before he takes on this world famous race in August 2021. The article...
Google wants to replace humans with AI (and why you shouldn't!)

Google wants to replace humans with AI (and why you shouldn’t!)

TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
[VIDEO] "Never Waste A Good Crisis" by MTN

[VIDEO] “Never Waste A Good Crisis” by MTN

Iain from Skipedia and The Ski Podcast was a guest in the Mountain Trade Network‘s latest online panel last week. The panel was one of a series of regular events organised by the Mountain Trade Network to keep the industry up to date with the latest thoughts and customer data. Our topic was ‘Never Waste...
Cross Country Skiing: A Rare Covid Winner

Cross Country Skiing: A Rare Covid Winner

Nordic France, the organisation that manages 130 sites in the country, has revealed some positive news from this ‘saison blanche’. From the start of December 2020, with the lifts closed for skiers, cross country skiing has experienced phenomenal growth. “Exceptional levels“ Participation numbers and revenues reached ‘exceptional levels’ during January and February 2021. Turnover has...