Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

The Best Brexit Quotes from LISTEX Summer Session 2019

The Best Brexit Quotes from LISTEX Summer Session 2019

Despite Brexit-fatigue, the Brexit panel in the afternoon of the 2019 LISTEX Summer Session was the best attended session of the day. The panel was chaired by Mark Frary and he was joined by Laurent Vanat, Sean Newsom (welove2ski.com), Ian Hope (Ski Famille), Farina Azam (Travlaw) and Martina Jamnig (Austrian Tourist Office)....
27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

27 Takeaways from the 2019 International Report on Snow and Mountain Tourism

  ‘Skiing is not dead’ (in Asia, anyway) Laurent Vanat, international expert in ski business and ski resort management, has published the 11th edition of his ‘International Report on Snow and Mountain Tourism’. The headline takeaway is that global skier numbers are up for the second season in a row,...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Les 3 Vallées announce partnership with 'Frozen II'

Les 3 Vallées announce partnership with ‘Frozen II’

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....
Mica Heliskiing score viral hit with stereotype reversal

Mica Heliskiing score viral hit with stereotype reversal

We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...
Ski Ads in 'The Guardian', Sep 2019

Ski Ads in ‘The Guardian’, Sep 2019

We were interested to see who was advertising in the recent travel supplement in The Guardian, published on 07 September. The supplement was a ‘distributed advertorial supplement created by APL Media Limited’. Typically this means there’s very little content and lots of ads, increasing the chances it will go straight in the recycling bin. APL...
New Articles by Skipedia in Trail Running Magazine

New Articles by Skipedia in Trail Running Magazine

Iain has recently had two articles published by Trail Running Magazine, covering recent visits to Val d’Anniviers in Switzerland and Morzine in France. In August 2019, his article on the infamous Sierre-Zinal trail race in Switzerland was published: In September, Iain’s race report from the Hauts Forts ultramarathon in Morzine was published:
Which is the Most Searched Ski Resort?

Which is the Most Searched Ski Resort?

The second annual E-Tourisme Survey report on French ski resorts by French agency CyberCité has revealed some interesting data: Chamonix: Most Searched ski resort CyberCité looked at Google data from July 2018 to April 2019 and found that Chamonix was the most searched for ski resort in France during the period. The figures below show...
Lies, Damn Lies and Ski Statistics from the Department for International Trade

Lies, Damn Lies and Ski Statistics from the Department for International Trade

It’s taken us a while to write this one up, but that might be because we’ve been in shock. Politicians lie, who knew? To be fair, this one is probably down to the civil servants. UK skis sold ‘across the globe’ Presumably it was a confused pencil pusher at the Department for International Trade who...