Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. My first experience of working in the ski industry came 35 years ago when I went to Chatel in the Portes du Soleil to be a ‘SAS Officer’ for Bladon...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Marketing / podcast

Intersport Discount Code 2025/26

by iain on Mar 7, 2025 • No Comments

Use the Intersport discount code ‘SKIPODCAST’ to save on ski hire this winter or simply take this link and your discount will automatically be applied, saving you money at the checkout. Intersport is the main sponsor of The Ski Podcast and offers this code for all listeners. The Intersport discount code ‘SKIPODCAST’ will save you...

Ideas / Resorts

Interview with Luc Reversade (founder of La Folie Douce) for welove2ski.com

by iain on Mar 5, 2025 • No Comments

Earlier this winter, Iain interviewed Luc Reversade, the founder of La Folie Douce empire, at his original venue in Val d’Isère. Iain asked Luc about what inspired him to launch the ‘Clubbing at Altitude’ concept and about the success of La Folie Douce. You can read the article here.

Iain / Resorts

European Sleeper article for Flight Free UK

by iain on Feb 17, 2025 • No Comments

Iain recently travelled to the 3 Zinnen ski area in South Tyrol, Italy on the European Sleeper. His article on the trip – which took him through six countries – has now been published on Flight Free UK. You can also find about more about Iain’s trip in Episode 237 of The Ski Podcast: Iain...

Iain / Ideas / Resorts

Chamonix article for welove2ski

by iain on Feb 14, 2025 • No Comments

In January 2025, Iain travelled to Chamonix. His article on Montenvers and the impact of climate change on the Mer de Glace is now live on welove2ski.com. You can also watch Iain’s video about his visit here:

Resorts

Tignes and Sainte-Foy to join forces

by iain on Jan 23, 2025 • No Comments

The French ski resorts of Tignes and Sainte-Foy have announced that they plan to join forces, forming a new lift company to be called ALTTA (Alliance Locale pour la Transition des Territoires d’Altitude). Transition will be complete by June 2026 The new company has already been formed to take over the management of their ski areas but will...

Iain / Ideas

Chemmy Alcott interview for Welove2Ski

by iain on Jan 22, 2025 • No Comments

The latest in Iain’s series of ‘Chairlift Chat’ interviews for snowsports website welove2ski.com is now live, featuring BBC Ski Sunday presenter, Chemmy Alcott. You can read this article here. You can listen to Iain’s entire interview with Chemmy Alcott in podcast format at The Ski Podcast or on Spotify:

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