Skipedia

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

by iain on Nov 26, 2020 • No Comments

This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy...

Tour Operators

Exclusive: Crystal Ski may not operate any ski holidays this winter

by iain on Oct 21, 2020 • No Comments

Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter...

13 Takeaways from the latest Ski Club of Great Britain research

by iain on Oct 13, 2020 • No Comments

Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in...

Iain / Resorts

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

by iain on Jul 29, 2020 • No Comments

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from...

Ideas / Marketing / Resorts / Tour Operators

[COVID-19] UK Ski Industry Survey Results

by iain on Apr 30, 2020 • No Comments

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on...

Iain / Ideas

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

by iain on Dec 24, 2019 • No Comments

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Iain / Resorts

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

by iain on Sep 12, 2018 • 1 Comment

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...

Mobile / Resorts / Social Media

Interview with Thibaut Loubere, Community Manager, Val Thorens

by iain on Dec 18, 2015 • No Comments

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. ...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Iain / Ideas

Tourism Declares: Iain Martin’s Declaration

by iain on Jun 9, 2020 • No Comments

Tourism Declares is a collective of travel companies, organisations and industry professionals who believe tourism should declare a climate emergency. As a signatory to ‘Tourism Declares a Climate Emergency’, I agree to the following five commitments: Develop a ‘Climate Emergency Plan’ Share commitment and progress publicly Cut carbon emissions Work together Advocate for change My...

Ideas

The UK Quarantine: The Wrong Policy at The Wrong Time

by iain on May 24, 2020 • No Comments

On Friday 22 May, Priti Patel announced that the UK would be introducing a 14-day quarantine for all arrivals, including British citizens, from 08 June. This was a long-waited for announcement after Boris Johnson’s assertion on 10 May that ‘it will soon be the time’ to start quarantining arrivals. After the endless confusion of last...

Ideas

Quarantine Chaos (and some positive ski industry news)

by iain on May 17, 2020 • No Comments

Let’s start with the positive, before we move onto the UK government’s complete inability to develop and deliver policy. New Zealand resorts will open The easing of lockdown restrictions in NZ mean that ski areas will open. There will no limits to numbers on the slopes, only in buildings, and social distancing will apply throughout....

Ideas / Marketing

The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

by iain on May 10, 2020 • No Comments

The Good Austrian glaciers are planning their opening, and in the case of a few lucky racers have already started Arapahoe Basin still hopes to open for the end of this season This has some early thoughts about how Australian resorts might open for their winter season All French ski areas are in the ‘green...

Resorts

French Skier Days down 16% in 2019/20

by iain on May 6, 2020 • No Comments

A report by Domaines Skiables de France (DSF) shows that the number of skier days for the 2019/2020 winter season in French ski areas was down 16% year on year and down 15% on the 4-year rolling average. Skier days down only 2% before Covid-19 struck The drop in numbers was of course principally due...

Ideas

COVID-19 Ski Industry Survey: Press Coverage

by iain on May 6, 2020 • No Comments

It has been great to see the coverage that our Covid-19 Ski Industry Survey has had in the press since it was published on April 30 2020. Of course, we wish that we had better news to share, but it’s important that the public and others in the industry understand the unique challenge that we...

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“We are not an amusement park!” French ski resorts campaign to open for Christmas…

Exclusive: Crystal Ski may not operate any ski holidays this winter

13 Takeaways from the latest Ski Club of Great Britain research

‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com

[COVID-19] UK Ski Industry Survey Results

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Ski Touring in Morocco: A Photo Essay

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Interview with Thibaut Loubere, Community Manager, Val Thorens

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

Tourism Declares: Iain Martin’s Declaration

The UK Quarantine: The Wrong Policy at The Wrong Time

Quarantine Chaos (and some positive ski industry news)

The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

French Skier Days down 16% in 2019/20

COVID-19 Ski Industry Survey: Press Coverage

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