Aspirational powder skiing shot? Tick!

Kids playing in the snow? Tick!

Nightclub shot? Tick!

Couple relaxing in sauna/hot tub? Tick!

Assorted ski resort clichés? Tick!


La Clusaz stands out above the crowd

Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s just that once you’ve seen a few they can all look pretty much the same.

That’s why this offering from La Clusaz stood out so far above the crowd at this week’s France Montagnes UK press event:


‘Chapeau’ to La Clusaz & Annecy Mountains for injecting some humour and originality into the annual round of clichéd ski resort promo videos.