See if you can spot the difference between these two snowsports ads using UK public transport messages to promote themselves.

One makes sense, one has clearly never used the London Underground!

Like the Tube…

Seriously? No-one ever said: “You know what? I really want to go to a ski resort that’s ‘like the Tube’.”

kitz tube ad


Discover Freedom

Yes! TOG24 show Kitzbuhel how to do it properly.

‘Discover Freedom’ – that’s a message that’s going to resonate with anyone who regularly uses the UK public transport system.

tog 24 ad


(Although the eagle-eyed train-spotters among you will have worked out that this ad is rather old. No trains with those doors any more…)