It’s pantomime season for the iPad2 (Oh, no it’s not!)
This advert we noticed in the papers at the weekend quite simply annoyed the Skipedia team. 1. ‘The gift you can’t wait to give‘ – Purlease…don’t make us sick! John Lewis might want us to believe that the world of their Christmas ‘event’ adverts exists in real life, but we all know that it’s only...
Skiing meets Parkour…with JP Auclair
It’s a slow starter, but hang in there for a great urban skiing sequence from JP Auclair in All.I.Can
Graphene means flexible phones & tablets may arrive by 2012
Following our recent post about the amazing new technology we predict will soon be available, it was fascinating to read this week that the first flexible ‘bendy screened’ gadgets will be on the market in early 2012. This video from Samsung shows how they believe their new flexible device could be used. Another future technology...
What is France doing wrong and Austria doing right?
The annual ski industry reports from Crystal Holidays and the Ski Club of Great Britain may be based more on educated guesswork than actual data, but that does not mean they are not useful. Any information that helps us to understand our industry better is valuable, and if the reports are flawed, they are probably...
Twitter raises the bar for brands with redesign
Twitter launched a new redesign today that gives the social network a much improved look, as well as adding functionality. The new design reorganises the page, putting Tweets in a right hand column – it remains to be seen if personalised background images will have to be adjusted to fit the new design. The new...
Great experiential campaign by Asics
We liked this recent video we stumbled across on YouTube by Asics. It’s running, not snowsports, but still worth paying attention to. As sponsors of the New York Marathon they first set up a 60 feet long video screen and challenged the public to run the same pace as Olympic marathoner, Ryan Hall manages for...