Is it time you employed a Community Manager?
If you’re going to take social media seriously and develop a strategy within your company [and why wouldn’t you?], you may want to employ someone in a new and emerging role that is becoming common within the social sphere – the Community Manager. Who is the Community Manager? The Community Manager is an individual who...
How The North Face backed the right horse…
The North Face Ultra Trail Du Mont Blanc (UTMB), now in its 9th year, is now established as the unofficial world summit of trail running. With 7200 runners from 62 nations taking part, all of whom had to qualify to be able to compete, the event is the largest on the calendar. Great positioning for The...
What is the point of using QR codes online?
Yesterday, the excellent London Freeze event posted a QR code onto our Facebook page. No problem with that. It’s great use of Facebook, but we found the image they posted interesting – a QR code, with the instruction to get out your smart phone and scan it to get a 10% discount on tickets. Isn’t...
Red Bull bring us ‘The Art of Flight’
If you’re a snowsports fan then you’ll have seen one link shared again and again in the last few months: the trailer for ‘The Art of Flight’. Two years in the making, ‘The Art of Flight’ is a film worth mentioning as it really does seem to be meeting Red Bull‘s claim that it’s ‘redefining what...
Oakley Europe use Facebook Check-In promotion
We liked this current Facebook promotion by Oakley Europe. Very simple, but very effective. All you have to do is to show that you’ve checked-in on Facebook when you make a purchase and you get a free T-shirt. Okay, there have been a few negative comments about the fact the offer is only available at...
Why social media should be part of your marketing plan…
We loved this slideshare, packed full of statistics about social media from Harp Social. If you don’t already include social media in your marketing plan, then maybe now’s the time to start…