What is the new Facebook Timeline?
The Facebook Profile changes again Many Facebook users are still struggling to get used to the recent changes, but that is nothing compared with what is to come. Last week Facebook announced the new ‘Timeline’ profile page and we at Skipedia have been looking into what that will mean to individuals and brands. What will...
Skyliners in Paris
There’s plenty of action sports around these days, and ‘highliners’ push it to limits. They love a lot of air between them and the ground. And the more dizzying the spot, the better! If you’ve seen any of the work of Seb Montaz, you’ll know to expect something special. This video, shot in Paris, follows...
Can Groupon help the ski industry?
You will have heard of Groupon, and its competitor, Living Social. Both are phenonoma, with the former often quoted as the fastest growing company of all time. ‘Discounting tarnishes the ski industry as a brand’ It’s recognised that one of the key challenges the industry faces is persuading consumers to book in advance, rather than...
Red Bull go all classical on us…
We thought this is an interesting development from Red Bull, since their last more traditional campaign. This fusion of classical music and breakdancing is that far outside the usual stereotype of adrenalin-fired events,that it stands a great chance of breaking through the ‘action sports’ clutter: Viral video by ebuzzing
Shaun White now a minty chewing gum…
You may have noticed our Tweet about this yesterday, but Shaun White, Olympic gold medal winning snowboarder, and one of the few snowsports stars to make it to superstardom, has attached his name to a new minty chewing gum. White will appeal to younger chewers ‘Whitemint’, produced by Kraft Foods is unusual in that it...
Do you monitor your brand on Twitter…?
There’s no shortage of people who like to use Twitter to talk about themselves, but how many use it for listening? There are so many great tools out there for monitoring Twitter (we use both Tweetdeck and Hootsuite) that there is really no excuse for not doing it. To paraphrase Oscar Wilde, there’s only one thing...