The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....
Video, Engagement & Mobile – the three key travel marketing trends
I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...
Natives (1999-2011)
Post-seasons my first UK-based job was with Crystal Holidays as Product Manager on their schools programme. This was before Crystal had been purchased by TUI in 1998 and it was still independent and extremely dynamic. I worked very closely with some of the key figures that had driven the company’s success and was lucky enough...
Seasons (1988-1997)
When I graduated there was never any debate that I was going to do a season. In December 1988, I headed to Chatel to be a Ski Guide for Bladon Lines. It was a terrible snow season, but I had a fantastic time. After a few years living in Australia, I returned to the Alps...
My first ski business (1985-1988)
I arrived at Birmingham University to discover that I wasn’t quite as good a skier as I had thought. I made the ‘B’ Team in my first year, racing in Alpe d’Huez and quickly became involved in the ski club. By the second year, I was on the committee and effectively running my first ski business. We were the...
Early days on snow (1962-1984)
Mum and Dad met in a ski resort (Obergurgl, 1962). And if you count back from the day that an overdue and heavy baby was delivered by C-section in 1966, it looks like I was conceived in a ski resort too. I guess I was destined to end up in the snowsports industry. My folks...