Why peer pressure is for grown ups too (but not Rupert Murdoch)…
Last month I read an excellent article in The Times about ‘Peer pressure for grown ups’. The recognition that peer pressure is not the preserve of teenagers anymore is something all companies must be mindful of. Friend endorsement is everything. Almost every choice we make is a function of peer pressure to some degree. You...
Why Ski Republic are scoring points in the Tarentaise…
Everyone travelling to La Plagne, Les Arcs, Vallandry, La Rosiere, Tignes, Val d’Isere and all the smaller stations has to travel through Moutiers to reach their destination. And that means they have to pass some great guerrilla marketing from Ski Republic, who have invested in a fleet of American-style bullet caravans. These have been branded...
How two poor staff can cost you £10,000…
I’ve been working in the ski industry since 1988, but it was only this year that I went on my first skiing holiday as a ‘punter’. Sadly, I ended up being the complaining guest After the initial shock at how expensive ski holidays are for a family, the disappointment was that on my first skiing...
Why I want a jacket with Omni-Heat
I’ll be honest with you, I still don’t really know what Omni-Heat is (although you can find out here). But this ad made me want to have it. Like everyone I have a limited amount of time to consume an ever increasing amount of media. But when I was flicking through the ‘Daily Mail Ski...
How’s your running?
Although nothing to do with snowsports, this recent campaign by Brighton running technique company, Stride UK, impressed me. I run along the front in Brighton on a regular basis and had noticed a number of stencils on the pavement asking ‘How’s my running?‘ Hundreds of people run along this strip every day, so it was...
Why La Plagne is boring & Val Thorens is not
Out in Val Thorens earlier this season, I found myself admiring the resort logo. Introduced in 2009, it strikes a strong impression. It says – Val Thorens is contemporary; find us on the Internet; we have great facilities; we are a modern resort. Val Thorens is one of the newest resorts in Europe and an...