How to get twice as much value from your sponsorship
‘Sponsor pulls out of Oxford and Cambridge skiing trip after students strip off in the snow’. These were the shocking headlines that recently greeted readers of the Daily Telegraph and Daily Mail. Scott Dunn, the upmarket tour operator, agreed to sponsor the Valley Rally at Varsity Trip TwentyTen – 2500 Oxbridge students on holiday in Val...
How a face full of snow can be a surprisingly good sell…
This ad for Adidas goggles was another of my favourites from last autumn. A great image and a great hook. According to Chad Sayers ‘when I see everything, I can ride anything’. Now, I’m guessing that, like me, you haven’t heard of Chad Sayers. But who cares? This is a great aspirational idea. If I...
A blog about the snowsports industry?
I love the snowsports and travel industries and I’m always finding stuff that’s interesting about it. And I like sharing ideas. So, here we go… Most of the content will be about marketing, and how resorts, tour operators, events and brands go about promoting themselves. That’s my main area of interest. But I guess...
Antony Gormley in Vorarlberg Austria article in ‘Tribe’ Magazine
This article by Iain Martin from Skipedia about the famous Antony Gormley installation in Vorarlberg, Austria was published in ‘Tribe’ magazine in 2011.