Exclusive: Crystal Ski may not operate any ski holidays this winter
Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter While the ‘Crystal Holiday Promise’...
12 Things We Learned from LISTEX 2020
While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...
13 Takeaways from the latest Ski Club of Great Britain research
Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in June) 25% have already booked...
“The signs are not very positive”: Ski Resorts prepare for a tough winter
Ski resorts are preparing for a difficult winter thanks to the Covid pandemic. With fewer international clients, mountain professionals in France are working to re-engage French holidaymakers after a successful summer. “The signs are not very positive,” said Caroline Leboucher, general manager of Atout France, last week in Grenoble. “It’s a bit of a lottery for...
Inside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...
Travelski acquire Snowtime
The purchase of Dutch tour operator Snowtime by Travelski, the specialist online French ski retailer was announced earlier this month. This consolidation maybe the first of many in the European snowsports industry as companies struggle to make sales for winter 2020/21. Snowtime was founded in 1991 by Jeroen Van Doesburg and focussed on family ski...