Why new Austria advert left us ‘speechless’…
We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’ Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...
Mountain Heaven to offer skiing in Iran
Every now and then one of the magazines runs a ‘hero’ feature on skiing in Iran – amazing photos, but generally out of reach of the general public. But that may be about to change. Last month, Nick Williams – MD of Mountain Heaven – visited Dizin ski resort in Iran, with a view to...
13 of the Best (and Worst!) Snowsports April Fools from 2016
Was April Fool’s Day really only a week ago? We’ve been dreaming of Val Thorens’ teleportation and having nightmares about ‘Trump International Resort’ ever since… Here’s our round up of the best and worst snowsports April Fools from 2016: Teleportation by Val Thorens There’s no doubt that this effort from Val Thorens was the best...
Val Thorens article by Skipedia in ‘Skier & Snowboarder Magazine’
Skipedia doesn’t just create online content. In December 2015, Iain from Skipedia went out to Val Thorens to test out their new guided Ski Touring service for ‘Skier & Snowboarder‘ magazine. The finished article has now been published – in their March issue – and is available for free in various locations around...
Instagrammers invited on ‘Insta Expedition’ to Verbier
While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’. Mountain Photography Expedition Organised in partnership...
55% of La Folie Douce Val Thorens sold for €2.5m
Most British skiers to France will have heard of the ‘clubbing at altitude’ concept of La Folie Douce. The first Folie Douce was established in Val d’Isere in 2007 by founder Luc Reversade. You can now party and eat in six resorts across the French Alps – Val d’Isere, Val Thorens, Meribel-Courchevel, Alpe d’Huez and...