HSBC Hit The Spot With Cycling Video Ad
We came across the ad – created for HSBC by Saatchi & Saatchi – earlier this week and were impressed. Advertisers know that cycling is the new black and this ad works that concept perfectly. HSBC’s Premier account is aimed at high earning individuals, typically men, and what aspiring forty-something wouldn’t spend a few seconds...
London Marathon Charities Show How To Monitor Twitter
One of the roles we fulfil at Skipedia is monitoring social media for our clients. All companies should be monitoring for brand mentions, but sometimes it’s also worth following, or starting, a particular conversation. Today we came across a great example of this, following my own Tweet of disappointment at failing to get a place...
Mammut win by combining humour with passion
The company that began in a small ropeworks in Dintikon, Switzerland has recently been celebrating its 150th anniversary through a unique advertising campaign. The campaign has been built around outstanding photos that entertain, amuse, impress – but always retain the core brand messages at their heart: this is a brand that loves the mountains. By...
The Evolution of the Desk (1980-today)
This brilliant gif was made by BestReviews.com – sit back and enjoy…
La Tania meets Gordon Ramsay (but who won?)
Ramsay’s Kitchen Nightmares has been running on Channel 4 since 2004. The final series of the programme has just started, focussing specifically on Europe’s holiday hotspots, and is called ‘Ramsay’s Costa del Nightmares‘ The successful show shows the celebrity chef attempt to convert struggling restaurants using his unique and direct approach. Ramsey meets T. Wall...
Saint Gervais: ‘3rd France ski area’…
Flush with the excitement of hosting the newest Folie Douce to hit the Alps, Saint Gervais has been gilding the lily slightly in their advertising to the UK market. We noticed this ad in the October issue of Ski and Snowboard Magazine – ‘445km of slopes’ and ‘3rd France ski area’ (sic). It is true...