21 Snowsports Retail Sales Facts from the SIA 2013/14 Report
Last week the SIA (Snow Sports Industries of America) released their report on the 2013/14 season, looking at how the retail market has performed. The key standout messages were: A new record revenue of $3.6bn was acheived Overall sales were up 7% Accessory sales were the biggest success area up 14% Alpine Touring is a...
Was this the best Facebook post by a ski resort in winter 2013/14?
Firstly credit must go to Greg Blanchard at Slopefillers. He has been analysing North American ski resorts’ marketing activity closely for years. Last week he published a new blog post ‘The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season‘. We highly recommend that all snowsports marketing professionals take a look at this...
Latest in the social skiing legal case in France (14 May 2014)
We have received this update from TUI about today’s court case held in Albertville regarding the ongoing ‘social skiing‘ debate: Today (14 May 2014), the case about social skiing being illegal was due to be heard at the Court of Appeals in Chambery. The case was referred from November 2013 at the joint request of...
26 Snippets from the LISTEX Summer Session 2014
Yesterday saw the first LISTEX Summer Session – an opportunity to network and chat about industry matters, as well as get in a few runs in the UK on real snow! We were delighted to be asked to moderate the forum, which saw two sessions on the Sochi Legacy and Ski Safety. Here’s 26 snippets...
19 Social Media and Digital Facts about Val Thorens
Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
Forget brainstorming, you need to be brainwriting…
Last week I attended Brighton SEO. This superb event is not only on my doorstep, but it’s free to attend (assuming you are super quick off the draw – this one sold out in 11 minutes). I always come away from the event with a long ‘To Do’ list with lots of great new tools and...