When self-promotion goes wrong…
These days all brands need to have a presence on social media. In many cases, it’s also sensible to maintain an identity on influential forums, such as Snowheads. The fine line between contributing and spamming However, if ever proof was needed that there is a fine line between contributing and simply spamming, take a look...
UK snowsports businesses positive about autumn business
According to a new SIGB survey, UK snowsports retailers have seen an upturn in business in the lead in to Christmas. The survey was conducted in December, with the results coming from 41 responses. of which 17 of those were retailers. Although this is a relatively limited sample the results are positive to read. 65%...
Samsung Gear mix stalking with snowboarding in latest advert
If you were thinking about getting yourself a new smartwatch, such as the Samsung Gear then this is the advert for you! For the uninitiated, the Samsung Gear was released earlier this year and is one of the first ‘wearables‘ on the market. Google Glass is the most well known of this new style of...
ESF La Rosiere tackle ‘ski hosting’ ban by adding new social skiing service
There will be few readers of Skipedia unaware of the ongoing saga between the French authorities and British ski tour operators offering ‘ski hosting’ [for the uninitiated, try the following articles]. With the next stage in the appeal process not due until May 2014, ski hosting will not be offered this winter season. Crystal Holidays...
Swiss Ski Resort Analysis shows lift passes most expensive in Europe
We recently came across an excellent research document – ‘Bilan de la saison des domaines skiables suisses – Hiver 2012/13‘ . It was created by Laurent Vanat, who was also responsible for the ‘2013 International Report on Snow & Mountain Tourism‘. Most visited Swiss ski resorts The report is packed full of data. This graph was...
Travel Heat Map by Google shows importance of Search
This study was performed a couple of years ago, but all the data still has relevance for companies working within the travel industry. The research was made in the Google Shopper Sciences ‘Zero Moment of Truth‘ study in March 2011 and looked at the actions of 500 consumers in the Travel industry. The heat map...