Five winners from Channel 4’s ‘The Jump’
If you are UK-based, then you probably watched (or have at least heard of) the Alpine-themed TV show’The Jump’, recently broadcast on Channel 4. Okay, so it’s not likely to win any BAFTAs, but for its genre – and for snowsports fans – it was decent entertainment. Watching C-list celebrities have a panic attack while flying...
How Grand Massif went from 2800 Facebook fans to 10000 in one week…
In the last few years, we’ve seen many innovative campaigns by ski resorts using social media. Some have worked, some have sunk like a stone, but few have been as successful as the pre-season Facebook promotion by the Grand Massif region in France. Pre-season opening promoted exclusively on Facebook After the great snow that fell in...
The North Face push Olympic boundaries in Canada
The Canadian Olympic Committee have threatened legal action against winter wear manufacturer, The North Face. The dispute is over a range of clothing that The North Face have produced in advance of the Sochi 2014 Winter Olympics, in their ‘International Collection’. Ambush marketing? As The North Face are not an official sponsor of the Games,...
Inghams marketing win with Tube map goggle wipe
Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce. Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself. Click on the image and you...
Intersport Ski Hire back with new viral campaign
Last January we reported on Intersport Ski Hire’s great guerrilla campaign on the Paris Metro. On that occasion, they took over a Metro station for the morning, getting the brand out in front of potential customers and creating a social buzz. These new videos, posted to YouTube this week, shows that their intrepid skiers are...
How Tignes became sexy…
We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious sexy campaigns, a brief example...