Why Alpe d’Huez is Lost In Translation…
It is a truth universally acknowledged, that a ski resort in possession of a UK customer list must be in want of a good translator. If Jane Austen were writing about ski resorts, she may have been tempted to write the above. Even more so if she received an email like the one below, from...
Red Bull win Sochi Olympics awareness over official sponsors
Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
Folie Douce bring more ‘sweet madness’ to Megeve
It was in 1969 when Luc Reversade, a former ski instructor, founded the first La Folie Douce in Val d’Isere. The restaurant and bar soon built up a reputation as the place in Val to go for apres-ski. As has been clear for years at the Krazy Kangaruh and Moosevirt in St Anton, apres-ski doesn’t have to...
Is Banksy working for the ESF in Meribel?
Probably not, but after the recent raising of diplomatic tensions surrounding the ESF in France, it’s reassuring to see some rapprochement. This marvellous image was spotted by Ski Marmalade yesterday on the Altiport chairlift in Meribel: Homage to Banksy There can be little doubt that this is a homage to Banksy’s ‘kissing policemen’, which appeared...
Courchevel use YouTube to drive early season ‘ouverture exceptionnelle’
On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital Manager at Courchevel Tourisme about their thinking behind the event. Q: How did you come to the decision to open the resort for this one day? Several factors...
How has Sochi 2014 scored on social media?
Social media in the UK exploded when Jenny Jones won her bronze medal in the Snowboard Slopestyle. Twitter has gone mad for Jenny Jones Her Twitter following skyrocketed from 6000 to 60000 in 48 hours and is now up to 70000. Twitter Reach shows that since just 9am today her name has been included in...