Is Twitter the most powerful social network?
There have been many successful campaigns on Facebook, but once Twitter gets some momentum it’s very hard to stop. Let’s look at three fairly different examples from the last week. Tom Daley As most UK readers will know, Tom Daley is a GB diver currently taking part in the Olympics. After he finished out of the...
I want to tell you a story…on Facebook
Facebook used to be philosophical, encourage us to share our innermost thoughts, explore the workings of the mind. Do you remember? Back in the old days, we were asked ‘What’s on your mind?’ I want to tell you a story But nothing (on Facebook) stays the same for long. Now we are being asked...
London 2012 Opening Ceremony use Twitter hashtag to stop social sharing
Last night I was lucky enough to attend the Technical Rehearsal for the Opening Ceremony for the London 2012 Olympic Games. I would love to tell you about the marvellous spectacle that awaits, but it was made very clear early on that no-one should be sharing this info. #savethesurprise Each of the large video screens in...
Survey shows social signals correlate ‘very strongly’ with good Google rankings
The increasing influence of social signals on search engine rankings was the key takeaway from Searchmetrics 2012 survey on UK SEO Ranking Factors. The survey looked at 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets, and compared potential ranking factors with their Google rankings. The key findings It’s important to note that a correlation...
BBC establish that poorly targeted marketing on Facebook doesn’t work
Last week the BBC got very excited about an investigation into Facebook by Rory Cellan-Jones, a Technology correspondent. The article claimed that some companies are ‘wasting large sums of money’ trying to win ‘Likes’ on Facebook. This appears to be because when a campaign was run for a British-based business, the company ended up winning...
Ski Solutions make a social media splash with Air Line gondola stunt
Most British skiers are aware by now that a new gondola has opened in London, linking the O2 Arena and Excel. But how many miss the snow that much that they felt they had to travel on it? Flash Mob goes viral London-based ski travel agency, Ski Solutions, caused a stir on social media last...