Crystal Ski Industry Report 2012 shows 1.8% fall in market, but mastery of Newspeak
The Crystal Ski Industry Report 2012 was released today. The disappointing headline news is that the market has fallen for a fourth consecutive year. But after falls of 13%, 10% and 5%, a decrease of just 1.8% seems like a success. The UK’s economic recovery is still to come, and we can only hope that...
How much is a Facebook fan worth?
Following our recent post about Surface 2 Air’s extremely successful Facebook competition, we wanted to point out that fantastic engagement in itself isn’t necessarily a desirable end goal. Free money wins engagement and fans Let’s a take a look at a recent campaign by Barmade Ltd – a hospitality recruitment agency, based in London. They...
Facebook ‘Voice’ gives more flexibility to page owners
Regular Facebook users who also administer brand pages may have noticed a small change that was introduced last week. Individuals can easily add comments and likes as themselves When logged into a Page, previously it has been possible, but inconvenient for admins to post as themselves. Now you can switch identities at the click of...
Surface 2 Air Sports use a ‘Mega Giveaway’ competition to drive Facebook engagement
We have written before on Skipedia about how the rules on Facebook are rarely applied in practice. When brand pages such as Manchester United don’t worry, and Cover Photo rules are regularly ignored, even by reasonably large companies, then do the guidelines really matter? Perhaps not, but while many brands run competitions, only a few truly...
Has the demise of the British ski industry been exaggerated?
Earlier this year, I was talking to the owner of one of the leading snowsports websites in the UK. He suggested that much of the talk of the ‘collapse of the British ski market‘ was exaggerated. Yes, of course households and businesses were finding it hard, but there were still large numbers using the Internet...
Ski weekend trips fall by almost 60%
Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...