Perisher increase fans and engagement with ‘Skibum’ Facebook competition
Brands are always searching for effective competitions to increase their fans base and engagement on Facebook. Australian resort Perisher has recently managed to achieve both with their ‘Be the ultimate Skibum‘ competition. The competition offered entrants the chance to win a ‘ski bum’ experience valued at over AUD20,000. The prize included six weeks’ accommodation, lift...
Facebook introduces scheduled posts and new admin categories
Last week saw two excellent improvements by Facebook to features available to page owners. Schedule posts within Facebook Firstly, it is now possible to schedule posts to go live at a specific time within Facebook. Previously page owners had to use third party applications such as Hootsuite or Tweetdeck. Now all page owners need to...
Should you Photoshop your Facebook Cover Photo?
Should you Photoshop your Facebook Cover Photo? Well, if you mean making the sky a bit bluer, or the snow a bit whiter, then go for it. But if you are just making a beautiful picture worse, as Cauterets have done here, then the answer is no. This doesn’t make me think, ‘Hey, look I...
Video without words shows off the best of Zermatt in summer
Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values. It just needs to be good. Perhaps the only way this could have been improved would...
Great use of Facebook Timeline Cover Photo by Thredbo Ski Resort
As the start of the season in the Southern Hemisphere gets nearer, Thredbo Ski Resort in Australia have been making great use of the Facebook Timeline Cover Photo. They have been counting down the number of days to the start of the season since 37 days to go: By changing the Cover Photo every day,...
Sex sells, but so do penguins…
And if that’s not the strangest headline you read today, you’re probably a fan of the National Enquirer! Seriously though, we know that sex sells, even in the ski industry. Tignes rely on it, and it’s also worked for Les Portes du Soleil and Mt Norquay in Canada. Penguins sell too! But it turns out...