Facebook competition rules: if Manchester United break them, then should you too?
Well informed social media and online marketing managers will know that Facebook has a number of restrictions on how you can run competitions. However, when we saw this post from Manchester United earlier today, we started to wonder if they matter: The rules… The current guidelines were written in 2009, and were designed to distance...
Skipedia teams up with Expedient Marketing & PR
Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted that Iain Martin from Skipedia has decided to join forces with us. Expedient already offers industry-leading marketing services, but Iain’s expertise in social...
‘Ski Holiday’ searches by UK market increase for first time in four years
Anecdotal evidence from UK ski tour operators is that this season has at last seen a halt in the decline in ski holidays sold. According to Crystal Holidays, the size of the UK market decreased by 25% from 1.2m holiday makers in 2007/08 to 0.9m in 2010/11. The Ski Club of Britain claimed a smaller...
Utah Tourism launch unique ad campaign on San Francisco subway
Visitors to San Francisco’s Montgomery Street Station have recently been treated to a unique viewing of one of Utah’s scenic icons, Delicate Arch. It’s all part of the Utah Office of Tourism‘s USD2.2m ‘Utah Life Elevated‘ advertising campaign. Utah Tourism’s advertising agency, Salt Lake City-based Struck, unveiled a one-of-a-kind outdoor advertising effort that focuses on...
Sunshine Village celebrate their Facebook fans in their Cover Photo
It wasn’t so long ago that Sunshine Village were the villains. After their epic social media fail in January 2011, there was a large amount of negativity attached to the brand. That certainly hasn’t all gone. The Support Ski Patrol wronged by Sunshine Village Facebook page is still active and has almost 8000 fans. However,...
Mattel send Barbie bald after Facebook campaign
In our current social media led world, brands need to be continually monitoring what is being said about them online. Toy manufacturer, Mattel, recently did wonders for their own brand loyalty by responding to a parent-inspired Facebook page called ‘Beautiful and Bald Barbie! Let’s see if we can get this made‘ for children who have...