STA Travel success with ‘Win a Job in Australia’ Facebook campaign
At Skipedia we are always looking out for great practice on Facebook. STA Facebook app is one of the best This great competition app currently running on the STA Travel Facebook page is one of the best we’ve seen. Developed in partnership with Tourism Australia, the campaign has been designed to increase youth travel to...
Facebook Cover Photo Guidelines for Pages: do they matter?
Last week we highlighted some companies breaking the official Facebook Cover Photo guidelines for Pages. With Facebook Timeline for Pages still only a few weeks old, it increasingly seems that their guidelines are unenforceable. We noticed two more dubious Cover Photos this week, from the ski areas of Sun Peaks and the Portes du Soleil:...
Axe ‘feed the bra tree’ at Mount Norquay
‘Please Feed The Bra Tree’ That’s an attention grabbing line, isn’t it? The bra tree in question sat beside a chair lift in Mount Norquay this winter and was part of a campaign by ‘Axe’ deodorants (more well known as the Lynx brand in the UK). The campaign also included cheeky chairlift safety bars and...
Three examples of ski companies breaking Facebook’s Timeline Cover Photo guidelines
Less than a month ago that Timeline became the standard format for brand pages on Facebook. When the new style was announced, we pointed out the key Timeline features. Last month we looked at a early adopters who had already converted to Timeline. We also looked at the UK’s largest ski company, Crystal Holidays, when...
Dominos use Twitter hashtag to boost sales
Using hashtags on Twitter for promotions is still a new area that we have written about before. So this recent Tweet Treat campaign by Domino’s Pizza impressed us. On offer was a great reason for followers to take part: cheaper pizza! The promotion, which ran from 0900 to 1100 on 5th March 2012, reduced the...
Thyon use an Eskimo in an igloo to create social media buzz
Another campaign Skipedia liked from last season was from Thyon in Switzerland’s Quatre Vallees. Possibly inspired by Whistler’s Embedded campaign, Thyon took a more light-hearted approach to employ their own esquimau to live for 14 days in his own igloo on the mountain. The candidate was chosen by interview from a shortlist of 40 candidates....