Nude skier helps Portes du Soleil win Facebook fans
Nude skiing isn’t something you see very often, so we at Skipedia liked this innovative campaign by the (Swiss) Portes du Soleil. The campaign was run via YouTube and a dedicated site – http://ski-nu.ch/. Once the video finished, users were invited to ‘participate’, taking them to the Portes du Soleil Facebook page. On arrival on the...
The Top 10 European Ski Areas on Facebook
So every time we produce one of these lists, it seems someone shows us up for lack of research. It’s true – we had never heard of Bukovel in Ukraine until a couple of weeks ago. And to be honest, we didn’t even notice that Tirol has almost 100,000 Facebook fans. Then again, Tirol isn’t...
Neilson Easter Egg campaign
Going through our emails on the weekend , we came across a great piece of marketing from Neilson. The email outlined a special Easter Egg hunt competition – find the five Easter Eggs hidden on their website and win a £100 off voucher, plus 20 runners up prizes of Easter eggs. Why we liked this…...
When April Fools work…
When 1st April comes along we’re always looking out for good April Fools jokes in the media. This year saw some that were more obvious than others (for example, not everyone realised this post was intended as a joke!) Sean Ryder being called in by the Tories to advise on class seemed so plausible…for a...
Crystal Ski introduce impressive Facebook Timeline
Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence. So it was no surprise...
Is Erna Low’s 1948 Ski Brochure the oldest?
After our post about the ski companies of 1984, we ran this item about Swans’ ski brochure from 1979/80. Of course we knew there were older brochures, and now thanks to John Ward at Erna Low, we think we’ve found the oldest – this marvelous example from 1948. And of course, if you can beat...