The Top 10 European Ski Resorts on Facebook
After our looks at the Top Ten Ski Resorts in France, Austria, Italy, Switzerland (and Scotland), we thought it might be interesting to see how they compare across counties: The Top 10 European Ski Resorts on Facebook 1. Megeve, France – 79312 fans 2. Portes du Soleil, France – 53705 3. Grand Valira, Andorra – 49810 4. Saalbach Hinterglemm,...
Twelve UK Ski Companies Already Using Facebook Timeline
With the Facebook Timeline deadline for brand Pages coming up on 30 March 2012, we’ve taken a look at how twelve of the UK’s leading ski tour operators are using Timeline so far. The companies are not necessarily the twelve largest. Indeed the UK’s largest ski company – Crystal Ski – has still to make the switch to Timeline....
‘Premium Offers’ opens up Facebook for advertising
With Facebook’s IPO coming up fast, the company is working hard to add on new revenue streams. Almost unnoticed during last month’s announcement that brand Pages would be converting to Timeline was Facebook’s new ‘Premium Offers’ for brands. Mike Hoefflinger, Director of Global Business Marketing of Facebook described Premium Offers as ‘the best way to get...
Old Spice and Dollar Shave Club up the ante for viral video
It all started with Old Spice. They saw their sales double thanks to their infamous and innovative YouTube campaign in 2010. Surely you must have seen it? Still, it’s always worth watching again… This campaign included creating individually tailored video answers to comments made online… Despite its incredible success, Old Spice raised the bar again...
Oakley logo becomes part of the Cauterets Snow Park
Plenty of brands sponsor snow parks, but not many make one of the key features a super-sized version of their logo. But that’s what Oakley have done in Cauterets in the Pyrenees. A 14m module incorporating a huge Oakley logo was shipped in from Sweden and transferred to the Snowpark by helicopter Cauterets is perhaps...
How to win millions of free publicity for your brand: persuade Prince Harry to wear it
Pity those brand managers who spend hours developing marketing strategy. Puma showed this week just how simple this business is! Okay, not all of us can persuade a member of the British royal family to wear their brand, and not just wear it, but wear it while racing the world’s most famous athlete. But...