Lies, Damn Lies and Ski Statistics
We all like a stat. Whether we realise it or not, we like numbers. They help us understand the world…when they’re used correctly. We noticed a couple of examples of dubious data while reading two of this month’s ski magazines. Absolute numbers are just totals In Snow Magazine, Pete Coombs rightly laments the lack of...
The Knowledge is Powder Ski Podcast – Episode 4
This week, the world’s fastest snowboarder, Jamie Barrow, joins Iain and Jim to discuss his trip to North Korea earlier this year. As well as our glorious leader’s favourite ski resort, the pod also discuss hiding overnight in a snowdome, the likelihood that Ed Sheeran will end up on any ski playlist and British big...
Is Ed Sheeran about to save the ski industry?
For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles charts earlier this year and being...
The Knowledge is Powder Ski Podcast – Episode 2
This week, Jim and Iain are joined by guest Dave from Ifyouski.com. We look at the collapse of Monarch and how it could affect your ski holiday, and ask the question ‘Are ski resorts basically the same?’ We also bust some myths about eating cake after skiing and find out if your boot needs a...
The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Where can you find a chalet with a sex dungeon?
Where can you find a chalet with a sex dungeon? Who hasn’t asked that question when researching a ski holiday? Yes, ski-in ski-out is important, but are nipple clamps included? And forget about poached eggs for breakfast, are Yoni eggs on offer? Genuine Search Term The reason we ask is that we genuinely came across (so to...