China & India: The New Snowsport Markets To Watch
With the Beijing Winter Olympics coming up in less than a month, snowsports awareness is reaching a new peak in China. The winter sports market in China is one of the fastest growing in the world – estimated at over $126 billion at present and expected to reach over $160 billion by 2025. A new...
“The Exciting Mountain Atmosphere…”
“The exciting mountain atmosphere gives you a great feeling of well-being” As seen in the classic ski publication ‘Learning to Ski’ by Schools Abroad:
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
‘Ski Launch 2021’ in London
Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall from Silver Travel Advisor, who...
Advice on UK Covid Travel Tests (and Quarantine) for August 2021
Do you need to take Covid Travel Tests in August 2021? I know from personal experience, how daunting it can be to plough your way from website to website, trying to work out what’s required and, more importantly, what’s affordable. In the last month, I’ve taken two trips to Europe – both to get some...
Why do we love photos of ‘déneigement’?
Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow. The former is probably just...