Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR.

Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters.

The keynote speaker was Debbie Marshall from Silver Travel Advisor, who shared her thoughts on the vital ‘Boomer’ market. Iain updated everyone on some of the latest ideas in digital marketing, and this was followed by panel sessions on sustainability and the Olympics.

Iain was joined on the sustainability panel by Max Smith (Montagne Verte), Charlie Cotton (eCollective Travel) and Rachael Westbrook (ecoski.co.uk).

Graham Bell and Emily Sarsfield spoke about their Olympic experience and we discussed athletes to watch out for at Beijing 2022.

You can view the slideshows from the presentations here: