13 Takeaways from the latest Ski Club of Great Britain research
Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in June) 25% have already booked...
“The signs are not very positive”: Ski Resorts prepare for a tough winter
Ski resorts are preparing for a difficult winter thanks to the Covid pandemic. With fewer international clients, mountain professionals in France are working to re-engage French holidaymakers after a successful summer. “The signs are not very positive,” said Caroline Leboucher, general manager of Atout France, last week in Grenoble. “It’s a bit of a lottery for...
Inside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...
‘Skiing in the New Normal’ Saas Fee article on InTheSnow.com
Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Saas Fee in July 2020 to test out skiing in the ‘new normal’. His article about his experience on the Saas Fee glacier has now been published on InTheSnow.com. Iain posted a video snow report from Saas Fee while he was...
9 Things We Learned About French Ski Resorts This Week
If this was a ‘normal’ year, there would be lots of press events in London, where British journalists would find out all about plans for the coming season. Instead, there are lots of webinars – easier and more time-efficient to attend, but with fewer canapes. Here are a few things we learned about French ski...
French Skier Days down 16% in 2019/20
A report by Domaines Skiables de France (DSF) shows that the number of skier days for the 2019/2020 winter season in French ski areas was down 16% year on year and down 15% on the 4-year rolling average. Skier days down only 2% before Covid-19 struck The drop in numbers was of course principally due...