Neilson make it Yeti season with new Facebook game
The timing couldn’t be better. Only a few weeks after the press claimed that there is proof that the Yeti exists, Neilson launched their extremely addictive new Facebook game – the Ski Challenge, featuring Ziggy Snowdust, their resident Yeti. Excellent Facebook engagement The game, developed in partnership with France Montagnes, is simple to play, has...
Can Groupon help the ski industry?
You will have heard of Groupon, and its competitor, Living Social. Both are phenonoma, with the former often quoted as the fastest growing company of all time. ‘Discounting tarnishes the ski industry as a brand’ It’s recognised that one of the key challenges the industry faces is persuading consumers to book in advance, rather than...
Why do chalet girls bake a cake every day?
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes, most skiers and snowboarders feel...
Video, Engagement & Mobile – the three key travel marketing trends
I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...
How two poor staff can cost you £10,000…
I’ve been working in the ski industry since 1988, but it was only this year that I went on my first skiing holiday as a ‘punter’. Sadly, I ended up being the complaining guest After the initial shock at how expensive ski holidays are for a family, the disappointment was that on my first skiing...