Where are the ski companies of 1984 today?
Possibly our favourite Christmas present at Skipedia was an original 1984 copy of ‘The Sunday Times Guide to Ski and Apres-Ski’ (in association with Harpers & Queen, don’t you know…). Skiing was in a massive growth phase in 1984Written by Alastair Scott, who had been appointed skiing editor of The Sunday Times by Andrew Neil...
The demise of the travel agent, rise of the Internet
Continuing our review of the data produced by the Ski Club of Great Britain in their annual Snowsports Analysis, in this post we look at how consumers are booking their holidays. Online and phone bookings up According to the Ski Club’s figures, online bookings have increased by 54% since 1994, admittedly from a small base, to...
Does TUI have too much influence on the ski market?
While tour operators are relieved at the recent heavy snow in the Alps, the early signs are that this is going to be another poor year for the industry, with a fourth consecutive fall in the total size of the market. Evidently the economy is still in a poor state, and consumer confidence is low....
What is France doing wrong and Austria doing right?
The annual ski industry reports from Crystal Holidays and the Ski Club of Great Britain may be based more on educated guesswork than actual data, but that does not mean they are not useful. Any information that helps us to understand our industry better is valuable, and if the reports are flawed, they are probably...
Crystal Holidays launch new crowdsourcing campaign on Facebook
Possibly inspired by Colgate’s ‘Smile’ campaign or Converse’s current ‘In Case of Emergency’ campaign, Skipedia likes the new crowdsourcing campaign Crystal Holidays have recently launched on Facebook. Watch out for Mr Alberta… ‘Have you spotted Mr Alberta?’ asks people to take a photo of themselves in front of one of their billboard posters that are currently...
Directski challenge Crystal Ski to a dust up…
If you saw the Sunday Times this weekend, like us at Skipedia, you may have noticed this cheeky full-page advert in the Sunday Times: The ‘Our Dad’ campaign TheST ad must have cost Directski a few bob, as well as incurring the wrath of Britain’s largest ski tour operator, Crystal Holidays. But following the...