Neilson Easter Egg campaign
Going through our emails on the weekend , we came across a great piece of marketing from Neilson. The email outlined a special Easter Egg hunt competition – find the five Easter Eggs hidden on their website and win a £100 off voucher, plus 20 runners up prizes of Easter eggs. Why we liked this…...
Crystal Ski introduce impressive Facebook Timeline
Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence. So it was no surprise...
Is Erna Low’s 1948 Ski Brochure the oldest?
After our post about the ski companies of 1984, we ran this item about Swans’ ski brochure from 1979/80. Of course we knew there were older brochures, and now thanks to John Ward at Erna Low, we think we’ve found the oldest – this marvelous example from 1948. And of course, if you can beat...
Twelve UK Ski Companies Already Using Facebook Timeline
With the Facebook Timeline deadline for brand Pages coming up on 30 March 2012, we’ve taken a look at how twelve of the UK’s leading ski tour operators are using Timeline so far. The companies are not necessarily the twelve largest. Indeed the UK’s largest ski company – Crystal Ski – has still to make the switch to Timeline....
Les Menuires 7 show how Millennials are prepared to use social media to fight injustice
The Arab Spring, Occupy and now the Les Menuires 7 – the Millennials are showing how natural they find it to use social media to fight injustice. The Les Menuires 7 In this latest case – the Les Menuires 7 – seven chalet hosts have barricaded themselves into their luxury chalet after apparently being dismissed...
The oldest ski brochure in town?
After our recent post about the ski companies of 1984, Graeme Spratley from Spiral Marketing very kindly sent us this photo. Here is the slightly tatty front cover of Swans 1979/80. The brochure is a fascinating read for ski nerds. ‘Supersave’ holidays were available from £59. I wonder what that would be in today’s money....