Olympics twist leads to big PR win for Mark Warner
You may have seen some of the coverage recently claiming that the Olympics have led to an increase in active holiday bookings. Masterful PR This is a masterful piece of PR from Mark Warner Holidays that has so far gained them exposure in The Daily Telegraph and many other publications. The claim is that the company...
Crystal Ski Industry Report 2012 shows 1.8% fall in market, but mastery of Newspeak
The Crystal Ski Industry Report 2012 was released today. The disappointing headline news is that the market has fallen for a fourth consecutive year. But after falls of 13%, 10% and 5%, a decrease of just 1.8% seems like a success. The UK’s economic recovery is still to come, and we can only hope that...
Has the demise of the British ski industry been exaggerated?
Earlier this year, I was talking to the owner of one of the leading snowsports websites in the UK. He suggested that much of the talk of the ‘collapse of the British ski market‘ was exaggerated. Yes, of course households and businesses were finding it hard, but there were still large numbers using the Internet...
Ski weekend trips fall by almost 60%
Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...
‘Ski Holiday’ searches by UK market increase for first time in four years
Anecdotal evidence from UK ski tour operators is that this season has at last seen a halt in the decline in ski holidays sold. According to Crystal Holidays, the size of the UK market decreased by 25% from 1.2m holiday makers in 2007/08 to 0.9m in 2010/11. The Ski Club of Britain claimed a smaller...
Three examples of ski companies breaking Facebook’s Timeline Cover Photo guidelines
Less than a month ago that Timeline became the standard format for brand pages on Facebook. When the new style was announced, we pointed out the key Timeline features. Last month we looked at a early adopters who had already converted to Timeline. We also looked at the UK’s largest ski company, Crystal Holidays, when...