Five Ski Tour Operator Home Pages Expressed as Word Clouds
The sun is out, the sky is blue, summer is here. So in the absence of much ski marketing activity, I thought it would be fun to compare the home pages of five of the UK’s leading ski tour operators – as word clouds. See if you can guess who is who…? ...
Don’t just book it, Low Cost Holidays it…
Okay, this is a story from last year, but when we came across this at Brighton SEO last week, it’s so good, we had to share it. Mr Thomas Cook meets Thomas Cook The simple story is in November 2011 Mr Thomas Cook posted a message on his namesake’s Facebook page, cheekily asking if he...
Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
How an ESF Flash Mob in London turned from PR gold to #socialmediafail
Over recent weeks Frances Montagnes has been heavily trailing a Flash Mob event, due to take place in two locations in London on 22 November. The event, which has its own dedicated website, was due to see 250 ESF ski instructors flown in specially from Grenoble to perform a ‘specially choreographed tribute’ that they had...
The first ski holiday adverts of the autumn…
As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far: And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...
Inghams and Crystal Ski offer beer tokens as ski holiday incentive
Sometimes ski holiday offers can be like buses – you wait for ages and suddenly two arrive at once! An unlikely coincidence? This winter, the big two – Crystal Ski and Inghams – want to pay your bar bill for you. Coincidentally both are offering a EUR150 bar credit in certain properties. This looks like...