Ski Beat advert suggests poor season for UK ski companies
The travel section of The Guardian this weekend featured this full page ad (see below) from Ski Beat that we found very worrying, even if it’s great for the consumer. The ad itself looks great. The message is clear: ‘End of Season Chalet Clearance Sale’, with ‘Massive reductions’. And there’s a reminder that you can ‘SAVE...
How MountainBase hit PR goldmine with promise to refund term time fines…
Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they do it? It started with...
Inghams marketing win with Tube map goggle wipe
Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce. Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself. Click on the image and you...
ESF La Rosiere tackle ‘ski hosting’ ban by adding new social skiing service
There will be few readers of Skipedia unaware of the ongoing saga between the French authorities and British ski tour operators offering ‘ski hosting’ [for the uninitiated, try the following articles]. With the next stage in the appeal process not due until May 2014, ski hosting will not be offered this winter season. Crystal Holidays...
6 Ways To Grow The Snowsports Market
The final session of the LISTEX 2013 forum was ‘Growing the Market’. Iain Martin from Skipedia moderated a distinguished panel which included James Cove, Owner – PlanetSKI Tim Fawke, CEO – Snowsports England Gordon Ritter, Purchasing Director – Crystal Ski & Thompson Ski Dom Killinger, Publisher – InTheSnow Vicky Norman, PR Manager – Ski...
Crystal Ski Industry Report shows growth in market for first time in five years
Crystal Ski today released their annual ‘Ski Industry Report’ with positive news that the overall size of the market has grown for the first time in five years. Helped by ‘good snow at the right time’ growth was modest at 1%, however Simon Cross from Crystal Ski claimed that it showed “early signs of...